Shows / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover…
Episodes
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#114 Calculating the Value of CX
You can’t manage what you don’t measure. Let’s apply that to customer experience as well. Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#113 Version Next, Now Part 4, Episode 2: Security-Built Culture w/ Kory Patrick, TEKsystems
The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#112 Creating a Center of Experience
How an enterprise can create a center of excellence that combines customer and employee experience. Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#111 Version Next, Now Part 4, Episode 1: Security-Built Culture w/ Mike Mulligan, TEKsystems
The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#110 Employees and Intrinsic Motivation
What’s the difference between extrinsic and intrinsic and how can it benefit your organization? Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#109 Marketing Agencies and Agility w/ Tim Weinheimer, Hahn Public
Today we’re going to talk about how to maintain agility as a marketing agency. I know firsthand how volatile the world of marketing and public relations can…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#108 How to Be More Agile
What does it mean to be agile? We will look at the traits of an agile individual and how this relates to organizational success. Hosted on Acast. See…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#107 Great Employee Experience in a Distributed World w/ Amy Gannaway, VMware
Learn more about your ad choices. Visit Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#106 Personalization, Orchestration and CX
Consumers, bombarded with marketing and advertising from the moment they wake up to the time they drift off looking at their smartphone, are demanding more…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#104 Understanding the Voice of the Customer
Learn the best ways to listen to your customers. Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#103 Agility and the Personal Brand w/ Jennifer Sherman, The Influencer Collective
Today we’re going to talk about how to create a personal brand that is agile, memorable, and meaningful in a world gone (mostly) virtual. To help me discuss…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#102 The Experience Maturity Model
Where does your organization rate in the CX & EX experience maturity model? Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#101 Building a Sustainable, Agile Workforce with Roberta Matuson
Today we’re going to talk about creating a sustainable workforce that can help your brand be successful, no matter what the business environment may throw your…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#100 Data Science & AI with CX and EX
There is great opportunity to use artificial intelligence with your customer and employee experience initiatives. Hosted on Acast. See acast.com/privacy for…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#99 Version Next, Now Part 3, Episode 1: Looking Up w/ Ricardo Madan, TEKsystems
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#98 What is Brand Experience?
Brand experience is defined as the combination of the internal and external, or employee experience and customer experience. Hosted on Acast. See…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#97 Version Next, Now Part 3, Episode 2: Looking Up w/ Jennifer Doyle, TEKsystems
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#96 Preparing Your Organization for CX Optimization
After you’ve built a CX platform, how do you make sure it is continually improving? Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#95 Version Next, Now Part 3, Episode 1: Looking Up w/ Leslie Deutsch, TEKsystems
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#94 The Intersection of CX and EX
Understand where customer and employee experience work together for the benefit of all audiences. Hosted on Acast. See acast.com/privacy for more information.
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#93 Agility in the Relationship with Ourselves with Laura DiBenedetto
Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we were taught as…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#92 The Center of Experience and the Power of Combining CX and EX
Learn about the blueprint for an experience-led organization by combining customer and employee experience Hosted on Acast. See acast.com/privacy for more…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#91 Keeping Government Agile with Dave Witkin at Packages Agile
While government is often described as anything but agile, there are plenty of people working with agile methodology, as well as a more scalable and iterative…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#90 Agility in Entrpreneurship and Events with Mark Michelson, CX Talks
Today we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation. With the massive…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#89 Agility in Creating New Experiences with Craig Langlois, Berkshire Museum
Today we’re going to talk about agility in how you deliver customer experiences. While customer experience always requires a sharp focus on listening and…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#88 Maintaining Great Employee Experience in Difficult Times with Nancy Greatrix and Becky Lechner from Room and Board
Today we’re going to talk about how agility can help an organization maintain good employee and customer experience, despite tumultuous times. We are also…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#87 Startups, MVPs, and Staying Agile with Dan Moore, Vaporwaree
Today we’re going to talk about startups, and the importance of ensuring your teams are able to maintain agility throughout your development and growth. This…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#85 Agility in Teams with Duena Blomstrom
Today we’re going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#83 How to be an Agile Business with David Wachs, Handwrytten
Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times companies spend…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#82 The Freelance Economy: The importance of benefits for freelancers and contractors
Today we’re going to talk about the freelance economy and why it’s important that freelancers, contractors and the self-employed protect themselves and their…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#81 The Freelance Economy: Vetting and Verifying 1099 Contractors with Kelly Painter, CareerGig
Today we’re going to talk about the freelance economy and why it’s important that companies use verification and assessments to reduce risk and hire the best…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#80 Patient Experience and the Importance of Training with Jennifer Thompson, Insight Marketing
Today we’re going to talk about the importance of customer and patient experience, and how training can play a big part in teaching empathy and understanding…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#79 Acceleration Powered by Data, Part 3
Part 3 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#78 Acceleration Powered by Data, Part 2
Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#77 Acceleration Powered by Data, Part 1
Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#76 Next Best Action
A discussion about next best action and its role in enhancing the customer experience with Jean Belanger, Founder and CEO of Cerebri AI. Hosted on Acast. See…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#75 Focusing on Customer Experience with Augie Ray, Gartner
Today we’re going to talk about how to focus on customer experience and what that means within an organization. While it’s often said that everyone in a…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#74 The Relationship Between Customer Experience and Marketing with Jennifer Severns, AMA
Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#73 Employee Experience in a Fast-Growth Global Environment with Joy Sybesma, Dataiku
Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’re also…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#72 Agile, CX, and Marketing with Aileen Cahil
Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To help me…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#71 The Value of a Holistic Digital Experience with Eric Stahl, Salesforce
Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#70 Being Intentional with Your Brand Experience with Antonia Hock, Ritz-Carlton Leadership Center
Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer experience are…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#69 Corporate Social Responsibility and Employee Experience
I'm joined by John Friedman, Sustainability Manager at WGL. Both employees and consumers are increasingly motivated to support companies who share their…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#68 Doing Employee Experience Well Throughout the Journey
Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current job market…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#67 Mergers, Acquisitions, and the Employee Experience with Josh Olson, VMware
A discussion on Mergers, Acquisitions, and the Employee Experience. We talk about how technology can assist enterprises with time to value and sales…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#66 Diversity, Inclusion, and the Employee Experience with Robert Ruelas, VMware
Today we’re going to talk about Diversity, Inclusion, and the Employee Experience. Employee experience has an increased focus at leading companies around the…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#65 Content and the Customer Experience, Part 3
Part 3 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today, we’re going to talk about the real-world application of…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#64 Content and the Customer Experience, Part 2
Part 2 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about technology and its role in…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystems
Part 1 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about how content supports business…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#62 Culture, Values and the Employee Experience with David Rodriguez, Marriott International
Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent and…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#61 Orchestration and Customer Experience with Tim Claytor, Kitewheel
A discussion about customer journey orchestration and its power in creating great customer experiences with special guest Tim Claytor, SVP Partnerships at…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#60 Technology & Customer Experience with Charlie Oliver, Tech 2025
I am joined by Charlie Oliver, Founder & CEO of Tech 2025. Technologies like artificial intelligence, virtual and augmented reality, automation and many others…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#59 The Customer Journey and the Modern Restaurant Experience with Sherif Mityas, TGI Fridays
I'm joined by Sherif Mityas, Chief Experience Officer at TGI Fridays. Today we’re going to talk about the customer journey and the modern restaurant…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#58 Maintaining a Strong Company Culture Amidst Growth
A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO. Hosted on Acast. See…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#57 The Power of Employer Brands with Frans Mahieu, Kimberly-Clark
I'm joined by Frans Mahieu of Kimberly-Clark. A discussion of the importance of employers being intentional about their branding and experience for potential…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#56 The Agile Consumer
In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumers have…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#55 Cutting Through the Clutter
It's important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continual…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#54 Agile Brands and Society
I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or offer an…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#52 Telling Relatable Stories with Your Brand
This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audience. What…
- The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#51 Telling Authentic Stories with Your Brand
This is the second of four episodes related to brands and storytelling. It’s time to stop thinking in the broadcast mode of marketing. Simply saying something…