#54 Agile Brands and Society

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Jan 23, 2020 · 3m

I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or offer an amazing service. It’s also not enough to simply engage with our audiences on a regular basis. There needs to be something more, and truly successful brands have tapped into this. Just as an agile brand must establish a bi-directional relationship with individual consumers to be successful, there must also be a symbiotic relationship with the world at large. This can play out in ways that impact society, the environment, or other areas…