Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#52 Telling Relatable Stories with Your Brand
This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audience. What is challenging in this is that, in a continually changing world, any of the following may be true:
● Your audience’s tastes change over time. ● You are appealing to multiple audiences, often with different values. ● Your company is going through transformation whether through acquisitions or changes in the market. ● Your products or services are evolving over time. With all of the changes, different focus areas, and competing or…
The skinny
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