#198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Dec 7, 2021 · 29m

Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. Recently, Optimizely, one of the leading providers of digital experience platform solutions, announced the results of a global study of nearly 1200 business executives and 5,000 consumers around the globe, that shines a light on both the expectations of customers and the challenges…