Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#247: Advertisers and Data Privacy with Cameron Horton, Attribution
Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this.
Hosted on Acast. See acast.com/privacy for more information.
The skinny
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