#315: Consumer Data Privacy and the Customer Experience with Fiona Campbell-Webster, Chief Privacy Officer at MediaMath

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Jan 13, 2023 · 23m

There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers’ data is exactly being used, there have been moves both from a regulatory perspective (such as GDPR in the EU and CCPA in the State of California) to provide greater protection for consumers and their data.

Yet, we also see that when customers have trust in a brand to use their data well, they are open to providing more information. For instance, a recent MediaMath survey showed that 74% of…