Shows / Optometry: The Ultimate O.D.
Optometry: The Ultimate O.D.
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Episodes
- Optometry: The Ultimate O.D.
Three Patient Complaints That Almost Derailed My CEO Goals | E329
Three Patient Complaints That Almost Derailed My CEO Goals | E329 Highlights from this episode : Three Patient Complaints That Almost Derailed My CEO Goals…
- Optometry: The Ultimate O.D.
Why The Gaps You Leave Will Get Filled With Someone Else’s Story | E328
Why The Gaps You Leave Will Get Filled With Someone Else’s Story | E328 Highlights from this episode: Why The Gaps You Leave Will Get Filled With Someone…
- Optometry: The Ultimate O.D.
What Your Practice Problems Are Trying to Teach You | E327
What Your Practice Problems Are Trying to Teach You | E327 Highlights from this episode: What Your Practice Problems Are Trying to Teach You (01:07) Closing…
- Optometry: The Ultimate O.D.
Why Your Future Practice Doesn’t Need You to Know Everything | E326
Why Your Future Practice Doesn’t Need You to Know Everything | E326 Highlights from this episode: Why Your Future Practice Doesn’t Need You to Know Everything…
- Optometry: The Ultimate O.D.
What Successful Owners Mean By “Be Careful What You Wish For” | E325
What Successful Owners Mean By “Be Careful What You Wish For” | E325 Highlights from this episode: What Successful Owner s Mean By “Be Careful What You Wish…
- Optometry: The Ultimate O.D.
How to Grow an Optometry Practice Without Owning Every Problem | E324
How to Grow an Optometry Practice Without Owning Every Problem | E324 Highlights from this episode: How to Grow an Optometry Practice Without Owning Every…
- Optometry: The Ultimate O.D.
The Struggle Your Team Actually Needs | E323
The Struggle Your Team Actually Needs | E323 Highlights from this episode: The Struggle Your Team Actually Needs (1:14) Closing Thought: Building a Life You…
- Optometry: The Ultimate O.D.
What If Your Greatest Impact Isn’t in the Exam Room? | E322
What If Your Greatest Impact Isn’t in the Exam Room? | E322 Highlights from this episode: What If Your Greatest Impact Isn’t in the Exam Room? (00:39) Closing…
- Optometry: The Ultimate O.D.
The 90-Day Plan That Changed How I Run My Optometry Practice | E321
The 90-Day Plan That Changed How I Run My Optometry Practice | E321 Highlights from this episode: The 90-Day Plan That Changed How I Run My Optometry Practice…
- Optometry: The Ultimate O.D.
What If Keeping Your Options Open Is Actually Hurting You? | E320
What If Keeping Your Options Open Is Actually Hurting You? | E320 Highlights from this episode: What If Keeping Your Options Open Is Actually Hurting You?…
- Optometry: The Ultimate O.D.
The CEO Mindset Isn't What You Think It Is | E319
The CEO Mindset Isn't What You Think It Is | E319 Highlights from this episode: The CEO Mindset Isn't What You Think It Is (00:51) Closing Thought: Making…
- Optometry: The Ultimate O.D.
The Secret to Getting Your Optometry Team Excited About Growth | E318
The Secret to Getting Your Optometry Team Excited About Growth | E318 Highlights from this episode: The Secret to Getting Your Optometry Team Excited About…
- Optometry: The Ultimate O.D.
Why Confidence Comes After Action, Not Before | E317
Why Confidence Comes After Action, Not Before | E317 Highlights from this episode: Why Confidence Comes After Action, Not Before (00:41) Closing Thought…
- Optometry: The Ultimate O.D.
Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316
Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316 Highlights from this episode: Why Your Optometry Practice Feels Stuck (And How to Move…
- Optometry: The Ultimate O.D.
Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315
Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315 Highlights from this episode: Belief Before Ability: The Leadership…
- Optometry: The Ultimate O.D.
How to Create Teams That Believe in the Mission | E314
How to Create Teams That Believe in the Mission | E314 Highlights from this episode: How to Create Teams That Believe in the Mission (00:36) Closing Thought…
- Optometry: The Ultimate O.D.
The Identity Crisis Every Growing Practice Owner Faces | E313
The Identity Crisis Every Growing Practice Owner Faces | E313 Highlights from this episode: The Identity Crisis Every Growing Practice Owner Faces (00:49)…
- Optometry: The Ultimate O.D.
The CEO's Greatest ROI: Their Thoughts | E312
The CEO's Greatest ROI: Their Thoughts | E312 Highlights from this episode: The CEO's Greatest ROI: Their Thoughts (01:11) Closing Thought: The story of two…
- Optometry: The Ultimate O.D.
What the Best Mentors Taught Me About Leadership and Life | E311
What the Best Mentors Taught Me About Leadership and Life | E311 Highlights from this episode: What the Best Mentors Taught Me About Leadership and Life…
- Optometry: The Ultimate O.D.
The First Thing I Teach A New Associate (And It’s Not Clinical) | E310
The First Thing I Teach A New Associate (And It’s Not Clinical) | E310 Highlights from this episode: The First Thing I Teach A New Associate (And It’s Not…
- Optometry: The Ultimate O.D.
The Leadership Test that Nobody Talks About | E309
The Leadership Test that Nobody Talks About | E309 Highlights from this episode: The Leadership Test that Nobody Talks About (01:00) Closing Thought: Keep it +…
- Optometry: The Ultimate O.D.
Excellence vs Success: The Mindset Shift That Changes Everything | E308
Excellence vs Success: The Mindset Shift That Changes Everything | E308 Highlights from this episode: Excellence vs Success: The Mindset Shift That Changes…
- Optometry: The Ultimate O.D.
The “Monster” Mindset: Raising Your Standards in Private Practice | E307
The “Monster” Mindset: Raising Your Standards in Private Practice | E307 Highlights from this episode: The “Monster” Mindset: Raising Your Standards in Private…
- Optometry: The Ultimate O.D.
Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306
Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306 Highlights from this episode: Why Growing Your Optometry Practice Feels So…
- Optometry: The Ultimate O.D.
The Hidden Ceiling in Your Practice: YOU | E305
The Hidden Ceiling in Your Practice: YOU | E305 Highlights from this episode: The Hidden Ceiling in Your Practice: YOU (01:27) Closing Thought: The Cost of…
- Optometry: The Ultimate O.D.
You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304
You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304 Highlights from this episode: You're Not Losing…
- Optometry: The Ultimate O.D.
Conviction vs. Push Back: The CEO Test | E303
Conviction vs. Push Back: The CEO Test | E303 Highlights from this episode: Conviction vs. Push Back: The CEO Test (01:05) Closing Thought: Which kid are you…
- Optometry: The Ultimate O.D.
Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302
Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302 Highlights from this episode: Your Baby Is Ugly: Why Brutally Honest Feedback…
- Optometry: The Ultimate O.D.
Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301
Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301 Highlights from this episode: Strategic Discomfort vs. Boredom Discomfort…
- Optometry: The Ultimate O.D.
Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300
Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300 Highlights from this episode: Sprint vs Sustain: How Smart ODs Scale Without Burning Out…
- Optometry: The Ultimate O.D.
Private Practice Growth: Turning a Specialty Into a Revenue Driver| E299
Private Practice Growth: Turning a Specialty Into a Revenue Driver | E299 Highlights from this episode: Private Practice Growth: Turning a Specialty Into a…
- Optometry: The Ultimate O.D.
The Secret to Growing Your Optometry Practice: Empower Your Team | E298
The Secret to Growing Your Optometry Practice: Empower Your Team | E298 Highlights from this episode: The Secret to Growing Your Optometry Practice: Empower…
- Optometry: The Ultimate O.D.
Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297
Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297 Highlights from this episode: Amazing vs. Extraordinary Doctors: The…
- Optometry: The Ultimate O.D.
Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296
Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296 Highlights from this episode: Stop Being the Hero Doctor: Build a Practice That Runs…
- Optometry: The Ultimate O.D.
Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295
Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295 Highlights from this episode: Why Talent Isn’t Enough: The CEO…
- Optometry: The Ultimate O.D.
How to Differentiate Your Optometry Practice in a Crowded Market | E294
How to Differentiate Your Optometry Practice in a Crowded Market | E294 Highlights from this episode: How to Differentiate Your Optometry Practice in a Crowded…
- Optometry: The Ultimate O.D.
The Power of the Elevator Pitch | E293
The Power of the Elevator Pitch | E293 Highlights from this episode: The Power of the Elevator Pitch (00:38) Closing Thought: Calm during the storm (28:48) In…
- Optometry: The Ultimate O.D.
Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292
Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292 Highlights from this episode: Failure, Fear, and Growth: A New Way to Think…
- Optometry: The Ultimate O.D.
Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291
Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291 Highlights from this episode: Rest Isn’t a Reward: The Secret to Sustainable Practice…
- Optometry: The Ultimate O.D.
Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290
Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290 Highlights from this episode: Spotlight vs Floodlight: Mastering Focus as an…
- Optometry: The Ultimate O.D.
Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289
Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289 Highlights from this episode: Specialty Clinics in Optometry…
- Optometry: The Ultimate O.D.
Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288
Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288 Highlights from this episode: Operator vs CEO: The Mindset Shift Every Practice Owner…
- Optometry: The Ultimate O.D.
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287 Highlights from this episode: Your Goals Are Garbage: A CEO-Level Strategy…
- Optometry: The Ultimate O.D.
The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286
The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286 Highlights from this episode: The Power of Specialization in Optometry: Stop…
- Optometry: The Ultimate O.D.
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285 Highlights from this episode: How I’m Setting Goals for 2026 as an Optometry Practice…
- Optometry: The Ultimate O.D.
What “Scaling” Really Means for Private Practice Optometrists | E284
What “Scaling” Really Means for Private Practice Optometrists | E284 Highlights from this episode: What “Scaling” Really Means for Private Practice…
- Optometry: The Ultimate O.D.
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283 Highlights from this episode: The 2026 CEO Mindset: Vision, Systems, and Strategy…
- Optometry: The Ultimate O.D.
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282 Highlights from this episode: From Recall to Reels: The Marketing…
- Optometry: The Ultimate O.D.
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281 Highlights from this episode: Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting…
- Optometry: The Ultimate O.D.
The #1 Mistake Holding Private Practice ODs Back | E280
The #1 Mistake Holding Private Practice ODs Back | E280 Highlights from this episode: The #1 Mistake Holding Private Practice ODs Back (00:49) Closing Thought…
- Optometry: The Ultimate O.D.
5 Game-Changing Questions to Transform Your Optometry Practice | E279
5 Game-Changing Questions to Transform Your Optometry Practice | E279 Highlights from this episode: 5 Game-Changing Questions to Transform Your Optometry…
- Optometry: The Ultimate O.D.
The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278
The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278 Highlights from this episode: The Business of Optometry: Culture, Systems, and…
- Optometry: The Ultimate O.D.
The Power of Evolution: Designing the Life and Practice You Actually Want | E277
The Power of Evolution: Designing the Life and Practice You Actually Want | E277 Highlights from this episode: The Power of Evolution: Designing the Life and…
- Optometry: The Ultimate O.D.
Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276
Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276 Highlights from this episode: Two Businesses, One Roof: How to Separate Clinical…
- Optometry: The Ultimate O.D.
Why Systems—Not Superstars—Are the Key to Practice Growth | E275
Why Systems—Not Superstars—Are the Key to Practice Growth | E275 Highlights from this episode: Why Systems—Not Superstars—Are the Key to Practice Growth…
- Optometry: The Ultimate O.D.
Building a Business That Works for You (Not the Other Way Around) | E274
Building a Business That Works for You (Not the Other Way Around) | E274 Highlights from this episode: Building a Business That Works for You (Not the Other…
- Optometry: The Ultimate O.D.
Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice| E273
Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice | E273 Highlights from this episode: Taking Bigger Shots: 4 Bold Moves That…
- Optometry: The Ultimate O.D.
How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272
How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272 Highlights from this episode: How To Increase Your Revenue Per Patient Over 50% in…
- Optometry: The Ultimate O.D.
Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271
Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271 Highlights from this episode: Simplify, Commit, Grow: The Formula…
- Optometry: The Ultimate O.D.
Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270
Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270 Highlights from this episode: Inside My Specialty Clinic Funnel: How…