You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304

Optometry: The Ultimate O.D. · May 7, 2026 · 24m

You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304

Highlights from this episode:

You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Growth (00:45)

Closing Thought: 3 Characteristics of Great CEOs (19:52)

I used to think feeling bored in my practice meant I was losing my edge, but I’ve realized it’s actually a sign that things are working—and that’s where most ODs get tripped up. When the chaos fades, it’s tempting to chase shiny new services or ideas, but that’s exactly what stalls real…