Shows / Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D.
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Episodes
Optometry: The Ultimate O.D.Stop Competing with the Middle 50%—Here’s How to Stand Out | E269
Stop Competing with the Middle 50%—Here’s How to Stand Out | E269 Highlights from this episode: Stop Competing with the Middle 50%—Here’s How to Stand Out…
Optometry: The Ultimate O.D.Saying No to "Good" to Build Something Great | E268
Saying No to "Good" to Build Something Great | E268 Highlights from this episode: Saying No to "Good" to Build Something Great (01:22) Closing Thought: Having…
Optometry: The Ultimate O.D.From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267
From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267 Highlights from this episode: From Horse-and-Buggy to Ferrari: Thinking Bigger in Your…
Optometry: The Ultimate O.D.Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266
Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266 Highlights from this episode: Staffing, Patients, Strategy: The Non-Negotiables…
Optometry: The Ultimate O.D.How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265
How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265 Highlights from this episode: How I Went from Volume-Based Burnout to Vision-Fueled…
Optometry: The Ultimate O.D.Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264
Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264 Highlights from this episode: Building Bigger Than You: Creating a Brand That…
Optometry: The Ultimate O.D.Vision First: Why Every Optometrist Needs a 5-Year Plan | E263
Vision First: Why Every Optometrist Needs a 5-Year Plan | E263 Highlights from this episode: Vision First: Why Every Optometrist Needs a 5-Year Plan (00:41)…
Optometry: The Ultimate O.D.Navigating Turnover: How to Build a Culture That Thrives on Change | E262
Navigating Turnover: How to Build a Culture That Thrives on Change | E262 Highlights from this episode: Navigating Turnover: How to Build a Culture That…
Optometry: The Ultimate O.D.Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261
Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261 Highlights from this episode: Authentic Passion Cannot Be Duplicated: Your…
Optometry: The Ultimate O.D.Small Space, Big Profits: Optometry Practice Growth | E260
Small Space, Big Profits: Optometry Practice Growth | E260 Highlights from this episode: Small Space, Big Profits: Optometry Practice Growth (01:12) Closing…
Optometry: The Ultimate O.D.4 Areas of Focus for Practice Success Within 12 Months | E259
4 Areas of Focus for Practice Success Within 12 Months | E259 Highlights from this episode: 4 Areas of Focus for Practice Success Within 12 Months (00:48)…
Optometry: The Ultimate O.D.The Growth Playbook: Wisdom from Coaching and Business | E258
The Growth Playbook: Wisdom from Coaching and Business | E258 Highlights from this episode: The Growth Playbook: Wisdom from Coaching and Business (1:00)…
Optometry: The Ultimate O.D.Applying the Disney Standard: Communication & Combustion Points | E257
Applying the Disney Standard: Communication & Combustion Points | E257 Highlights from this episode: Applying the Disney Standard: Communication & Combustion…
Optometry: The Ultimate O.D.The Relentless Pursuit of Practice Growth | E256
The Relentless Pursuit of Practice Growth | E256 Highlights from this episode: The Relentless Pursuit of Practice Growth (00:48) Closing Thought: Happiness…
Optometry: The Ultimate O.D.Practice Management: Lessons Learned | E255
Practice Management: Lessons Learned | E255 Highlights from this episode: Practice Management: Lessons Learned (00:13) Closing Thought: The Cost (22:53) This…
Optometry: The Ultimate O.D.How to Grow Your Practice Without Destroying It | E254
How to Grow Your Practice Without Destroying It | E254 Highlights from this episode: How to Grow Your Practice Without Destroying It (00:53) Closing Thought…
Optometry: The Ultimate O.D.The True Cost of Poor Management: Your Culture | E253
The True Cost of Poor Management: Your Culture | E253 Highlights from this episode: The True Cost of Poor Management: Your Culture (01:05) Closing Thought: You…
Optometry: The Ultimate O.D.How to Become So Valuable, You Are Not Needed in Your Practice | E252
How to Become So Valuable, You Are Not Needed in Your Practice | E252 Highlights from this episode: How to Become So Valuable, You Are Not Needed in Your…
Optometry: The Ultimate O.D.Critical Moves Today for Your Dream Practice Tomorrow | E251
Critical Moves Today for Your Dream Practice Tomorrow | E251 Highlights from this episode: Critical Moves Today for Your Dream Practice Tomorrow (1:04) Closing…
Optometry: The Ultimate O.D.How to Manage Rising Costs & Thrive | E250
How to Manage Rising Costs & Thrive | E250 Highlights from this episode: How to Manage Rising Costs & Thrive (00:51) Closing Thought 1: Your Comfort Zone is a…
Optometry: The Ultimate O.D.1 Step Back, 2 Steps Forward: The Power of a Break | E249
1 Step Back, 2 Steps Forward: The Power of a Break | E249 Highlights from this episode: 1 Step Back, 2 Steps Forward: The Power of a Break (00:52) Closing…
Optometry: The Ultimate O.D.The Power of a TEAM Approach to the Patient Journey | E248
The Power of a TEAM Approach to the Patient Journey | E248 Highights from this episode: The Power of a TEAM Approach to the Patient Journey (00:52) Closing…
Optometry: The Ultimate O.D.How Playing the Long Game & Doubling Down on Trust Has Affected My Practice | E247
How Playing the Long Game & Doubling Down on Trust Has Affected My Practice | E247 Highlights from this episode: How Playing the Long Game & Doubling Down on…
Optometry: The Ultimate O.D.How To Stay Motivated in Private Practice | E246
How To Stay Motivated in Private Practice | E246 Highlights from this episode: How To Stay Motivated in Private Practice (00:33) Closing Thought: Don't forget…
Optometry: The Ultimate O.D.How to Be A Better Doctor - It's Not What You Think | E245
How to Be A Better Doctor - It's Not What You Think | E245 Highlights from this episode: How to Be A Better Doctor - It's Not What You Think (00:38) Closing…
Optometry: The Ultimate O.D.Anatomy of an Effective Office Meeting | E244
Anatomy of an Effective Office Meeting | E244 Highlights from this episode: Anatomy of an Effective Office Meeting (00:49) Closing Thought: Double the…
Optometry: The Ultimate O.D.How A Scorecard Helped My Practice Have the Best Two Months Ever | E243
How A Scorecard Helped My Practice Have the Best Two Months Ever | E243 Highlights from this episode: How A Scorecard Helped My Practice Have the Best Two…
Optometry: The Ultimate O.D.How to Build Trust in Your Practice | E242
How to Build Trust in Your Practice | E242 Highlights from this episode: How to Build Trust in Your Practice (00:36) Closing Thought: You can't learn what you…
Optometry: The Ultimate O.D.5 Critical Steps to Develop Your Team | E241
5 Critical Steps to Develop Your Team | E241 Highlights from this episode: 5 Critical Steps to Develop Your Team (00:44) Closing Thought: Love of the Journey…
Optometry: The Ultimate O.D.5 Tricks to Weathering the Storms of Private Practice | E240
5 Tricks to Weathering the Storms of Private Practice | E240 Highlights from this episode: 5 Tricks to Weathering the Storms of Private Practice (00:45)…
Optometry: The Ultimate O.D.3 Reasons 2025 is Going to Be Our Best Year Yet! | E239
3 Reasons 2025 is Going to Be Our Best Year Yet! | E239 Highlights from this episode: 3 Reasons 2025 is Going to Be Our Best Year Yet! (00:42) Closing Thought…
Optometry: The Ultimate O.D.2 Lessons from a New Level of Private Practice | E238
2 Lessons from a New Level of Private Practice - E238 Highlights from this episode: 2 Lessons from a New Level of Private Practice (01:03) Closing Thought: The…
Optometry: The Ultimate O.D.The One Controllable Thing Holding You Back in Your Practice | E237
This is the One Thing That's Holding You Back in Your Practice | E237 Highlights from this episode: The One Controllable Thing Holding You Back in Your…
Optometry: The Ultimate O.D.5 Things I Wish I Knew When I Started My Practice | E236
5 Things I Wish I Knew When I Started My Practice | E236 Highlights from this episode: 5 Things I Wish I Knew When I Started My Practice (00:34) Closing…
Optometry: The Ultimate O.D.How to Go From Owner-Practitioner to Owner-Operator | E235
How to Go From Owner-Practitioner to Owner-Operator | E235 Highlights from this episode: How to Go From Owner-Practitioner to Owner-Operator (00:39) Closing…
Optometry: The Ultimate O.D.3 Questions to Focus Your Goal-Setting | E234
3 Questions to Focus Your Goal-Setting | E234 Highlights from this episode: 3 Questions to Focus Your Goal-Setting (00:36) Closing Thought: What Does "Being"…
Optometry: The Ultimate O.D.Top Wins & Losses of 2024 for My Private Practice | E233
Top Wins & Losses of 2024 for My Private Practice | E233 Highlights from this episode: Top Wins & Losses of 2024 for My Private Practice (00:47) Closing…
Optometry: The Ultimate O.D.3 Private Practice Lessons That Took Me 13 Years to Learn | E232
3 Private Practice Lessons That Took Me 13 Years to Learn | E232 Highlights from this episode: 00:42 - 3 Private Practice Lessons That Took Me 13 Years to…
Optometry: The Ultimate O.D.3 Things That Should Be at the TOP of Your To-Do List For the Year End | E231
3 Things That Should Be at the TOP of Your To-Do List For the Year End |E231 Highlights from this episode: 3 Things That Should Be at the TOP of Your To-Do…
Optometry: The Ultimate O.D.3 Steps to Effective and Empathetic "Selling" | E230
3 Steps to Effective and Empathetic "Selling" | E230 Highlights from this episode: 3 Steps to Effective and Empathetic "Selling" (00:36) Closing Thought: You…
Optometry: The Ultimate O.D.Reflections on Perception & Passion in Your Practice | E229
Reflections on Perception & Passion in Your Practice | E229 Highlights from this episode: Reflections on Perception & Passion in Your Practice (00:43) Closing…
Optometry: The Ultimate O.D.3 Perspective Shifts for Long Term Success | E228
3 Perspective Shifts for Long Term Success | E228 Highlights from this episode: 3 Perspective Shifts for Long Term Success (00:57) Closing Thought: Have You…
Optometry: The Ultimate O.D.4 Steps to Creating Lasting Connections in Your Practice | E227
4 Steps to Creating Lasting Connections in Your Practice | E227 Highlights from this episode: 4 Steps to Creating Lasting Connections in Your Practice (00:36)…
Optometry: The Ultimate O.D.Key Leadership Principles You NEED to Build a Great Team | E226
Key Leadership Principles You NEED to Build a Great Team | E226 Highlights of this episode: Key Leadership Principles You NEED to Build a Great Team (00:11)…
Optometry: The Ultimate O.D.Learning the Art of Solving Problems in Private Practice | E225
Learning the Art of Solving Problems in Private Practice | E255 Highlights from this episode: Learning the Art of Solving Problems in Private Practice (00:31)…
Optometry: The Ultimate O.D.Top 4 Factors Contributing to My Growth the Past 2 Years | E224
Top 4 Factors Contributing to My Growth the Past 2 Years | E224 Highlights from this episode: Top 4 Factors Contributing to My Growth the Past 2 Years (00:36)…
Optometry: The Ultimate O.D.The Secret to Achieving BIG Goals in Private Practice | E223
The Secret to Achieving BIG Goals in Private Practice | E223 Highlights from this episode: The Secret to Achieving BIG Goals in Private Practice (00:42)…
Optometry: The Ultimate O.D.Moving Locations Recap: Stresses & Successes | E222
Moving Locations Recap: Stress & Success | E222 Highlights from this episode: Moving Locations Recap: Stresses & Successes (00:42) Closing Thought: Stacking…
Optometry: The Ultimate O.D.Are You Stuck in Textbook Mode? It's Time to Get in the Arena! | E221
Are You Stuck in Textbook Mode? It's Time to Get in the Arena! | E221 Highlights from this episode: Are You Stuck in Textbook Mode? It's Time to Get in the…
Optometry: The Ultimate O.D.From Struggle to Success, the Journey of Leveling Up My Practice | E220
From Struggle to Success, the Journey of Leveling Up My Practice | E220 Highlights from this episode: 00:46 - From Struggle to Success, the Journey of Leveling…
Optometry: The Ultimate O.D.3 Things You Need to Manage as the Head Coach of Your Practice | E219
3 Things You Need to Manage as the Head Coach of Your Practice | E219 Highlights fom this episode: 3 Things You Need to Manage as the Head Coach of Your…
Optometry: The Ultimate O.D.How to Spot Growth and Maintain Momentum During Difficult Seasons | E218
How to Spot Growth and Maintain Momentum During Difficult Seasons | E218 Highlights from this episode: How to Spot Growth and Maintain Momentum During…
Optometry: The Ultimate O.D.My Secrets to Maintaining Energy for My Practice & Avoiding Burnout | E217
My Secrets to Maintaining Energy for My Practice & Avoiding Burnout | E217 Highlights from this episode: My Secrets to Maintaining Energy for My Practice &…
Optometry: The Ultimate O.D.Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice | E216
Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice | E216 Highlights from this episode: Emotions 101: How to Capitalize on Pain and…
Optometry: The Ultimate O.D.Growth & Obstacles: How to Manage the Chaos of Private Practice | E215
Growth & Obstacles: How to Manage the Chaos of Private Practice | E215 Highlights from this episode: Growth & Obstacles: How to Manage the Chaos of Private…
Optometry: The Ultimate O.D.How to Figure Out if Your Staff is Overworked or "Just Doesn't Care", And What To Do About It | E214
How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It | E214 Highlights from this episode: How to Figure Out if Your…
Optometry: The Ultimate O.D.Quick Hitter: 3 Reasons to Love Being a Business Owner - E213
Quick Hitter: 3 Reasons to Love Being a Business Owner - E213 Highlights from this episode: Quick Hitter: 3 Reasons to Love Being a Business Owner (00:37)…
Optometry: The Ultimate O.D.Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212
Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212 Highlights from this episode: Quick Hitter: How to Turn This Dirty Word into…
Optometry: The Ultimate O.D.Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice - E211
Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice - E211 Highlights from this episode: Quick Hitter: The One Mistake that Will…
Optometry: The Ultimate O.D.Quick Hitter: How to Not Let a Bad Situation Go To Waste - E210
Quick Hitter: How to Not Let a Bad Situation Go To Waste - E210 Highlights from this episode: Quick Hitter: How to Not Let a Bad Situation Go To Waste (00:44)…