Latest / Optometry: The Ultimate O.D.

Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212
Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212
Highlights from this episode:
Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power (00:33)
Closing Thought: Embarrassment is the Price of Entry (12:21)
OD's tend to cringe at the the word "sales". As much hate as it gets, when you boil it down, it really is just communication. Your ability to be a great doctor depends on you being able to communicate with a patient: explain your findings, what you prescribe, etc. A non-compliant patient is one that has not bought into you. Instead of…
The skinny
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