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Stop Competing with the Middle 50%—Here’s How to Stand Out | E269
Stop Competing with the Middle 50%—Here’s How to Stand Out | E269
Highlights from this episode:
Stop Competing with the Middle 50%—Here’s How to Stand Out (00:52)
Closing Thought: Do one thing a thousand times (17:29)
In this week's episode, I get real about the three big changes I’ve made to transform my specialty clinic with lessons learned the hard way after years of doing it wrong. There are a lot of things I wish I had done from the start when building out my dry eye center, now that I’m shifting from just selling treatments to building lasting, educational, and truly impactful care…
The skinny
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