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Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287

Highlights from this episode:

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry (00:38)

Closing Thought: The problem with hard workers (27:59)

In this week's episode, I’m calling it like it is: your goals for 2026 are probably garbage. And it’s not because goals are bad, it’s because they don't have a strategy. I walk through what it really means to think like the CEO of your optometry practice, why systems beat checklists every time, and how cherry-picking shiny ideas like dry eye…

The skinny

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