The CEO's Greatest ROI: Their Thoughts | E312

Optometry: The Ultimate O.D. · Jul 2, 2026 · 28m

The CEO's Greatest ROI: Their Thoughts | E312

Highlights from this episode:

The CEO's Greatest ROI: Their Thoughts (01:11)

Closing Thought: The story of two monks (24:59)

One of the biggest lessons I’ve learned as a practice owner is realizing that my value isn’t measured by how many patients I see—it’s measured by the quality of the decisions I make for the business. In this episode, I’m sharing why creating space to think has become one of the highest ROI activities in my week, how stepping out of the exam lane has helped us double our revenue per patient, and why every CEO needs margin to…