Shows / The PricePlow Podcast
The PricePlow Podcast
The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on…
Episodes
The PricePlow Podcast#242: From a Talking Tree to AmaTea® Max - Brian Zapp of Applied Food Sciences
Brian Zapp grew up chasing botanicals. His mother, Loretta Zapp, is the CEO of Applied Food Sciences (AFS), and his middle school spring breaks meant hunting…
The PricePlow Podcast#241: Dan Lourenço Introduces GHOST Energy Blueberry Cream and Talks Legend V5
Fans invented a GHOST flavor online, and now it’s in a real life can. And it is phenomenal. On Episode #241 of the PricePlow Podcast, Ben and Mike visit…
The PricePlow Podcast#240: Mitchell Hooper: World's Strongest Man Tells All
Mitchell Hooper won his second World’s Strongest Man title in April 2026, and he’s the first professional strongman to join the PricePlow Podcast…
The PricePlow Podcast#239: SteelFit Is Back - Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit
Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family’s topical expertise…
The PricePlow Podcast#238: Mr. Olympia Nick Walker on Morphogen Nutrition, His Signature Line, and What He Actually Uses
Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition, not just a sponsored athlete. He made sure of that before he…
The PricePlow Podcast#237: The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso
Jason Mancuso built Musclesport‘s name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real…
The PricePlow Podcast#236: Kris Gethin Puts Biohackers in Their Place
Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of…
The PricePlow Podcast#235: Hydroxycut GLP-1 Elite Shred Unveiled by Iovate's New CEO Raza Bashir
Iovate has a new CEO, and he used the PricePlow Podcast to reveal his company’s biggest weight-management launch in years. On Episode #235, recorded at…
The PricePlow Podcast#234: Beta-Alanine Without the Tingles - CarnoSyn 4X and TriBsyn with NAI's Mark LeDoux
Mark LeDoux is back on the PricePlow Podcast, and this time the conversation goes well beyond a pre-workout scoop. In Episode #234, Mike sits down with the…
The PricePlow Podcast#233: Joey Savage's Pump-Boosting Probiotic and the Future of Nutrition at Savage Nutra
Joey Savage returns for Episode #233 of the PricePlow Podcast, and he’s got two announcements stacked on top of each other: First: the inaugural Future…
The PricePlow Podcast#232: TruShield™ Certified BHB Shots for NFL-Strength Head Shots with Marc Lobliner
Marc “The Machine” Lobliner returns to the PricePlow Podcast for Episode #232, catching up on everything happening at CleanForm Nutrition and…
The PricePlow Podcast#231: Amino Acid Fortification (Not Spiking!) with Leuvate: Dr. Daniel Traylor
Episode #231 of the PricePlow Podcast is a science deep dive, and this one comes with tons of citations. Dr. Daniel Traylor, a protein and amino acid…
The PricePlow Podcast#230: Perfect Day is Coming for the Protein Market - Kyle Failla
Whey protein isolate keeps getting more expensive, and the reasons go deeper than most people realize. In Episode #230 of the PricePlow Podcast, Mike and Ben…
The PricePlow Podcast#229: Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott
NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in…
The PricePlow Podcast#228: SuperHuman Goes Red: Darin Decker Reveals Alpha Lion's New Pre-Workouts
Darin Decker returns to the PricePlow Podcast for Episode #228, his fifth appearance on the show and his first since becoming VP of Sales at Alpha Lion. He…
The PricePlow Podcast#227: Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine
Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for…
The PricePlow Podcast#226: Tom Reilly Returns with Grocery Wins and Creatine at VMI Sports
Tom Reilly, president of VMI Sports, returns for Episode #226 of the PricePlow Podcast, just five months after his debut on Episode #205. This time, Ben is…
The PricePlow Podcast#225: Doug Grant - The NBA's First Nutritionist on Microplastics, Digestive Enzymes, and TruShield™ Testing
Doug Grant is the founder and chief formulator of Optimal Health Systems (OHS), a whole-food supplement company he built from the ground up starting in 1990…
The PricePlow Podcast#224: SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch
Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading…
The PricePlow Podcast#223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Episode #223 of the PricePlow Podcast brings one of PricePlow’s own to the mic: Kaitlyn Kenna Smith, content creator for PricePlow and Bevlab, the face…
The PricePlow Podcast#222: Doss Cunningham Sees the Future - C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter
Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from…
The PricePlow Podcast#221: Ben Hartman on Morphogen's Comeback, Nick Walker's Equity, and the 10g Tyrosine Return
Ben Hartman is back for his third visit to the PricePlow Podcast in Episode #221, and Morphogen Nutrition has never been in a stronger position. Ben walks…
The PricePlow Podcast#220: Uday Gosalia - Fighting Mandatory Product Listing from the US Capitol
Episode #220 of the PricePlow Podcast brings Ben Kane and guest host Joey Savage to Washington, DC for the 2026 NPA (Natural Products Association) Fly-In Day…
The PricePlow Podcast#219: Doug Miller Returns - Nova Prime Labs Peptides Extends Empire Beyond CORE & Unmatched
Episode #219 of the PricePlow Podcast welcomes back Doug Miller, founder and CEO of Core Nutritionals, for a full portfolio catch-up 4.5 years after Episode…
The PricePlow Podcast#218: Blake Ebersole - The Ashwagandha Standards Alliance and India's Leaf Advisory
The supplement industry is pushing back. In May 2026, a group of long-tenured ashwagandha producers and regulatory experts launched the Ashwagandha Standards…
The PricePlow Podcast#217: NuLiv Science's Full Portfolio with Luis Gonzalez - AstraGin, Senactiv, and a Unique Industry Start
NuLiv Science ingredients are everywhere in the modern supplement stack. AstraGin® shows up in pre-workouts, protein powders, energy drinks, and gut…
The PricePlow Podcast#216: Balchem's Tom Druke - VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets
Balchem makes its first appearance on Episode #216 of the PricePlow Podcast. Tom Druke, Senior Marketing Manager at Balchem’s Human Nutrition &…
The PricePlow Podcast#215: Jim McMahon of Fit Foods: Protein Price Shocks and the Mutant Story
Jim McMahon turned 60 in early 2026, and his supplement industry experience now spans nearly four decades. He founded Fit Foods Ltd. (parent of Mutant, PVL…
The PricePlow Podcast#214: Elite-Tier Functional Mushrooms: Inside NuCelium with Riley Boudreau and Rob Swiderski
Episode #214 of the PricePlow Podcast goes deep with the two co-founders of NuCelium, a functional mushroom cultivation company operating out of Coldstream…
The PricePlow Podcast#213: Supplyside Connect New Jersey 2026 - Hot Takes & Fresh Finds
For the second year running, PricePlow took the main stage at SupplySide Connect New Jersey with a live panel podcast. Episode #213 of the PricePlow Podcast…
The PricePlow Podcast#212: Tactical Nutrition Using PLT Health and CellFlo6® with Chris Lobb and Brett Bernier
Episode #212 of the PricePlow Podcast covers tactical nutrition from two perspectives that rarely share a microphone: the soldier who tested an ingredient in…
The PricePlow Podcast#211: Robert Samborsky - The Full Apollon Nutrition Origin Story, Hooligan, and the 2026 Roadmap
Robert “Robik” Samborsky, founder of Apollon Nutrition and owner of the legendary Apollon Gym in Edison, New Jersey, has been one of the most…
The PricePlow Podcast#210: Evan Centopani, Easton Drake & Jason Budsock at The Cage on Animal's Next Chapter
Episode #210 of the PricePlow Podcast lands live from the expo floor of the Arnold Sports Festival 2026 in Columbus, Ohio, with three back-to-back…
The PricePlow Podcast#209: Darren Thompson - Inside PerfectShaker - Supply Chains, Superheroes, and the Science of Mixing
Most supplement users have owned a shaker bottle, but very few have thought much about what separates a good one from a bad one. Episode #209 of the PricePlow…
The PricePlow Podcast#208: Jason Mancuso and Team Musclesport - Lean Whey, Flavor-First Protein, and Building a Brand from the Ground Up
What does it take to build one of the supplement industry’s most flavor-forward protein brands from scratch? In Episode #208 of the PricePlow Podcast…
The PricePlow Podcast#207: Keely Johnson & Jessie Cavanaugh - Cortisol Awakening Response Research: Arjuna Natural's Upcoming Shoden Study Explained
Episode #207 of the PricePlow Podcast brings together Keely Johnson, VP of Sales and Marketing at Arjuna Natural, and Dr. Jessie Cavanaugh of Nutraceuticals…
The PricePlow Podcast#206: Paul Eftang & Matt Harrier - Nootropics Depot Against the World, Part 2: The Product Line
If you thought Part 1 with Paul Eftang and Matt Harrier was wild — an FDA raid with guns drawn, two years of legal battles, and a crusade against…
The PricePlow Podcast#205: Tom Reilly - VMI Sports, PEZ Collab, and Two Mystery Canned Beverages
Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he’s got a lot of educational things to say. Two decades spent…
The PricePlow Podcast#204: Eric Withee & Marc Bruggemann - Vegan Collagen?! How VC-H1 Can Disrupt Amazon
What if you could deliver all the benefits of traditional collagen without any animal ingredients? In Episode #204 of the PricePlow Podcast, we explore VC-H1…
The PricePlow Podcast#203: Paul Eftang & Matt Harrier - Nootropics Depot Against the World, Part 1 and The FDA Raid
What happens when a supplement company built on pharmaceutical-grade testing standards gets raided by federal agents? In Part 1 of our two-part series with…
The PricePlow Podcast#202: Rich Gaspari - Building Gaspari Nutrition, Surviving Bankruptcy, and the Big Comeback
Rich Gaspari needs no introduction in the bodybuilding and supplement industry. From childhood dreams inspired by Arnold in muscle magazines to setting new…
The PricePlow Podcast#201: Nate Frazier & Brooks Thomas - Gym Snack - Savory High-Protein Snacks Without Seed Oils
Welcome back to Episode #201 of the PricePlow Podcast! We’re thrilled to be joined by Brooks Thomas, Chief Marketing Officer at Louisville Brands, and…
The PricePlow Podcast#200: EPISODE 200!
Welcome to Episode #200 of the PricePlow Podcast, where Team PricePlow gathers to celebrate an incredible journey through the supplement industry. Mike Roberto…
The PricePlow Podcast#199: Brad Meyers - Better Protein for Better-For-You Foods with Glanbia
Welcome back to Episode #199 of the PricePlow Podcast! Today we’re diving deep into the science and innovation behind functional proteins with Brad…
The PricePlow Podcast#198: Nora Khaldi - The Nuritas AI-Powered Peptide Discovery Platform
In Episode #198 of the PricePlow Podcast, we sit down with Nora Khaldi, founder and CEO of Nuritas, the groundbreaking company revolutionizing ingredient…
The PricePlow Podcast#197: Laura Katz & Pamela Besada-Lombana - Helaina's effera® Lactoferrin Growth Story
Welcome back to Episode #197 of the PricePlow Podcast, where we take you inside Helaina’s Manhattan research and development facility for an in-depth…
The PricePlow Podcast#196: Teresa Pellicer & Bernardo Gonzaga - The Science of Vitamin B12 and HTBA's MecobalActive Study
Vitamin B12 is essential for energy production, nervous system function, and overall metabolic health, but not all B12 forms deliver equal bioavailability or…
The PricePlow Podcast#195: Konlan James & Lucas Kaelin - Pouches, Supplement Social Media, and The Reality of Content Creation
Two of the supplement industry’s rising content creators join the PricePlow Podcast for Episode #195, recorded live from NNB Nutrition’s massive…
The PricePlow Podcast#194: Katie McCammack - Build Beverages at LaCore Nutraceuticals
Welcome back to Episode #194 of the PricePlow Podcast, where we tour LaCore Nutraceuticals in Van Alstyne, Texas with Kaitlyn McCammack, their Manager of…
The PricePlow Podcast#193: Trushield Certified - Test for 400+ Banned Substances with Lori Bestervelt & Thane Campbell
The supplement certification landscape is evolving, and Episode #193 of the PricePlow Podcast brings you to the forefront of this transformation. We sit down…
The PricePlow Podcast#192: Shawn Wells and Dustin Elliott #2: NNB Nutrition's Pure, Potent, Precise Revolution
We’re back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast. Since Episode…
The PricePlow Podcast#191: Calocurb - Natural GLP-1 Activator (600% Increase!) - Sarah Kennedy & Dr. Edward Walker
For Episode #191 of the PricePlow Podcast, we explore one of the most interesting and scientifically-rigorous appetite control stories we’ve encountered…
The PricePlow Podcast#190: One Innovation Labs: LiposoMax® Industry Partnerships Bring True Liposomal Innovation to Market
On Episode #190 of the PricePlow Podcast, Mike and Ben host a special round-robin format from SupplySide Global 2025, recorded live at the ONE Innovation Labs…
The PricePlow Podcast#189: CREATEA Panel at SupplySide Global 2025 with PLT Health, Glanbia, NNB Nutrition, NutriScience, & Lacore Nutraceuticals
On Episode #189 of the PricePlow Podcast, we bring you a special panel discussion from SupplySide Global 2025 featuring the brilliant minds behind CREATEA…
The PricePlow Podcast#188: Edwin Gonzalez & Michael Alfaro - Redefining Vitamin B12 with HTBA's MecobalActive
For Episode #188 of the PricePlow Podcast, we welcome Edwin Gonzalez, Functional Health Sales Manager at Health Tech Bio Actives (HTBA), alongside Michael…
The PricePlow Podcast#187: Strom Sports & PLT Health - UK vs US Supplement Standards and Strategies
On Episode #187 of the PricePlow Podcast, we welcome Richard Foster (founder of Strom Sports UK) and Dean Harris (president of Strom Sports US) for an in-depth…
The PricePlow Podcast#186: Marc Lobliner - Why goBHB Will Be Bigger Than Creatine
For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he’s now President of Ketone Labs. Marc brings his…
The PricePlow Podcast#185: Jonathan Baner & James Stone - Making Better-For-You Snacking Better with Glanbia
On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and…
The PricePlow Podcast#184: Ed Dosz #2 - NutriScience ButyraGen's Direct Butyrate Generation for Gut Health
In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz, VP of Science Innovation at NutriScience Innovations, for a comprehensive…
The PricePlow Podcast#183: Raza Bashir - MuscleTech's Quality Control Excellence and Innovation Pipeline
On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth…