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#242: From a Talking Tree to AmaTea® Max - Brian Zapp of Applied Food Sciences
Brian Zapp grew up chasing botanicals. His mother, Loretta Zapp, is the CEO of Applied Food Sciences (AFS), and his middle school spring breaks meant hunting for herbs in botanical gardens across China and Brazil. On Episode #242 of the PricePlow Podcast, Mike and Ben belly up to the bar at the AFS booth at SupplySide Global 2026, where Brian, AFS’s Creative Director, plays storyteller and bartender at the same time.
The stories start with PurCaf®, the green coffee caffeine AFS began extracting back when the industry asked who’d ever want natural caffeine. Then comes…
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