Shows / The PricePlow Podcast
The PricePlow Podcast
The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on…
Episodes
The PricePlow Podcast#182: Brew Shockalaka - Max Fairchild, Chuck Letchman, & Daniel Pierce Revolutionize Coffee with Nootropics
On Episode #182 of the PricePlow Podcast, Mike and Ben welcome back Max Fairchild alongside industry legend Chuck Letchman and marketing strategist Dan Pierce…
The PricePlow Podcast#181: Ryan and Jeff Gardner - Bucked Up's Billion-or-Bust Empire and the New Black Ant Pre-Workout
On Episode #181 of the PricePlow Podcast, we sit down with twin brothers Ryan Gardner (CEO) and Jeff Gardner (CMO) of Bucked Up at their Salt Lake City…
The PricePlow Podcast#180: Dan DeMarino & Anthony Clark - Helaina's Precision Fermentation Revolution with effera™
On Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business…
The PricePlow Podcast#179: Tyrus Sciarra: The Flavor Dominator on Innovation, Sucralose vs. Natural Sweeteners, & Industry Trends
On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in…
The PricePlow Podcast#178: Veritacor Supplement Manufacturing: GMP Excellence and the Future of Production w/ Frank Santos & Derek Curtiss
On Episode #178 of the PricePlow Podcast, Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive…
The PricePlow Podcast#177: GNC Franchisees Laura Dalton, Eric Miller, Benny Farzad, and Mona Bailey with MuscleTech Innovation from Raza Bashir
In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the…
The PricePlow Podcast#176: Arun Kanth & Tyshawn Bryant - The Gremin Breakthrough Brings Curcumin to Sports Nutrition
In this two-part Episode #176 of the PricePlow Podcast, we explore Gremin, the breakthrough dual polyphenolic ingredient from Zeus Hygia that’s…
The PricePlow Podcast#175: Protein "Out of Thin Air" with Solar Foods Solein - Juan Benítez-García & Sini Möttönen
On Episode #175 of the PricePlow Podcast, we sit down with Juan Benítez-García, Chief Sales Officer, and Sini…
The PricePlow Podcast#174: Glanbia's Strength Platform: CreaBev, OptiATP, and the Future of Beverage Innovation
On Episode #174 of the PricePlow Podcast, Mike and Ben sit down with Rachel Schreck (Product Strategic Manager) and Brent Petersen (Vice President of Research)…
The PricePlow Podcast#173: Creapure - The Standard in Creatine with Alzchem's Mirko Holzmüller & Stefan Schweyer
On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world’s most researched supplement with Mirko Holzmüller and Stefan…
The PricePlow Podcast#172: Eric Morato & Jack Sehgal - Selling Supplements in Latin America with SND Distributors
On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors…
The PricePlow Podcast#171: The Shoden Revolution: How Arjuna Naturals Made Ashwagandha 10X More Effective
In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural’s Dallas headquarters for an in-depth exploration of botanical…
The PricePlow Podcast#170: Michael Costello - GNC's Creatine-Using CEO is ONE OF US!
On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando…
The PricePlow Podcast#169: Jack Sehgal & Ben Benedict - Nutralabz Launches a GR8 Partnership with GNC
In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to…
The PricePlow Podcast#168: TJ Dillashaw - From Fighter to Founder (Wild Society Nutrition)
In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey…
The PricePlow Podcast#167: Laura Katz - Helaina Revolutionizes Nutrition with effera™ Human Identical Lactoferrin
In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical…
The PricePlow Podcast#166: Ed Dosz - Going Beyond Taurine with MalTor by NutriScience Innovations
In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a…
The PricePlow Podcast#165: Cody Flynn - OmniActive Health Technologies' enXtra and Botanical Innovations
In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company’s impressive botanical…
The PricePlow Podcast#164: SupplySide Connect New Jersey - Navigating Uncertainty in Tariffs, FDA Oversight, and Supplement Trends
For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate…
The PricePlow Podcast#163: Katie Emerson & Tony Miano - Kyowa Hakko's Setria Glutathione & Cognizin Research Updates
In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the…
The PricePlow Podcast#162: Andy Holmes - Informed Sport with Olympic-Level Supplement Testing
In this episode of the PricePlow Podcast, we’re joined by Andy Holmes, Business Development Manager for LGC Science’s Informed family of…
The PricePlow Podcast#161: Revolutionizing RTD Protein Beverages with Arla Foods Ingredients BLG-100 (Sebastian Poulsen & Preston Losee)
In a special episode of the PricePlow Podcast that includes a tasting panel, we welcome Sebastian Poulsen, Application Scientist at Arla Foods Ingredients, to…
The PricePlow Podcast#160: Jack Sehgal & Chuck Zhang - Nutrablend Foods + Selling Supplements in China
On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of…
The PricePlow Podcast#159: MuscleTech EuphoriQ V2 Beta-Testing on the PricePlow Discord
In Episode 159 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive…
The PricePlow Podcast#158: Jonathan Scheiman - Fitbiomics Decodes Elite Athlete Microbiomes Into VNella
On Episode #158 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary…
The PricePlow Podcast#157: Kyle Thomas - Nutrabolt/C4 Chief Commercial Officer Talks Hershey Partnership
In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s…
The PricePlow Podcast#156: Marc Curcio & Laura Valley - Basic Supplements Gets Back to the Basics
On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to…
The PricePlow Podcast#155: Beverage Innovation with Kyowa at SSW 2024 - Lou Ferrer (MacroCap Labs) & Darin Decker (Applied Nutrition)
Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer…
The PricePlow Podcast#154: Sandy Almendarez - SupplySide West Rebrands to SupplySide Global (Informa Markets)
For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide…
The PricePlow Podcast#153: Danielle Citrolo - Cognizin Citicoline GENE Research by Kyowa Hakko
In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to…
The PricePlow Podcast#152: Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy
In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB…
The PricePlow Podcast#151: Bill Russell - The Magnum Masterplan: Magum Nutraceuticals Goes Global
In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a…
The PricePlow Podcast#150: Dr. Garrett Smith - The Vitamin A Toxicity Epidemic
Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection…
The PricePlow Podcast#149: Scott Zimmerman & Derek Greer - Flavoring the Future at Sensapure Flavors
Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the…
The PricePlow Podcast#148: Elias Chiatalas - aXivite Burns Fat AND Boosts Performance
On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat…
The PricePlow Podcast#147: Eric Withee - Support the Gut-Brain Axis (and Stool!) with Digexin
On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of…
The PricePlow Podcast#146: Dr. Jeremy Appleton & Steve Fink - PLT Health's Cognitive Ingredients
On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and…
The PricePlow Podcast#145: Arla Foods Ingredients - Protein Bar Science (Christian Jonassen & Preston Losee)
On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about…
The PricePlow Podcast#144: Dom Kuza: Formulating by Blood Work at Revive & Raw Nutrition
On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas…
The PricePlow Podcast#143: Dan Lourenço #6: Ghost Legend V4 and the Ghost 100 Year Plan
Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion…
The PricePlow Podcast#142: Chad Kerksick - Dileucine, Dihydroberberine, & GLP-1 Research (2 of 2)
In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition…
The PricePlow Podcast#141: Chad Kerksick - Elite Performance Research & ISSN 2024 Recap (1 of 2)
In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his…
The PricePlow Podcast#140: Dr. Barrie Tan - How GG-Gold Supports MUSCLE
In Episode 140 of the PricePlow Podcast, we’re joined by Dr. Barrie Tan, founder of American River Nutrition, for an in-depth discussion about the…
The PricePlow Podcast#139: NPA Fly-In Day 2024 - Jim Emme, Rick Collins, Mike DiMaggio, Mark LeDoux, Kyle Turk, & Dan Fabricant
The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast…
The PricePlow PodcastGary Millet of Ketone Labs / goBHB joins the PricePlow Podcast for Episode #138 to talk about the future of BHB research and exciting new applications to come.
In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones…
The PricePlow Podcast#137: Jose Antonio - ISSN 2024 and the Industry Battle for Creatine
It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition…
The PricePlow Podcast#136: Chris Gronkowski - Building the Best Shaker Cup at Ice Shaker
For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to…
The PricePlow Podcast#135: Matt Karich #2 - Milk Proteins, Peptides, and SOUL
Quite a bit has happened since Episode #068 with Matt Karich, the enterprising founder of Soul Performance Nutrition. He’s gotten deeper into…
The PricePlow Podcast#134: Tabitha Daley, Brian Tanzer, Dustin Elliott - Inside The Vitamin Shoppe Brands
Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the…
The PricePlow Podcast#133: Lee Wright - The Vitamin Shoppe CEO Thrives in The Shoppe
Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132. To get a better background on…
The PricePlow Podcast#132: JOCKO WILLINK
While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132…
The PricePlow Podcast#131: Rob Rogers - goBHB is BACK! Business, Baseball, and BHB
For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many…
The PricePlow Podcast#130: Aaron Heidebreicht - Applied Nutrition to Storm the American Shores
The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA…
The PricePlow Podcast#129: Joey Savage Launches Savage Nutra Consulting
The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started…
The PricePlow Podcast#128: Animal Brings the CAGE Back - Jason Budsock & Rudy Checo
Every year, the who’s who in the supplement industry make the pilgrimage to the famous Arnold Expo. It’s a hectic, buzzing environment that…
The PricePlow Podcast#127: Dr. Cameron Sepah - Oral TRT Breakthrough! The Maximus Testosterone Protocol Improved
This is the second of two new episodes with Dr. Cameron Sepah, founder and CEO of Maximus, and this is the one that everyone’s going to get excited…
The PricePlow Podcast#126: James Boccuzzi is Not a Rat - Time in Prison After the Blackstone Labs Raid
It’s the story everyone’s been waiting for. James Boccuzzi joins The PricePlow Podcast to explain his side of the story in the 2019 Blackstone Labs…
The PricePlow Podcast#125: Michael Alfaro - The Master of Functional Foods at Master Foods Lab
In Episode #125 of the PricePlow Podcast, Ben and Mike welcome Michael Alfaro, the founder and CEO of Master Foods Lab, a specialty contract manufacturer in…
The PricePlow Podcast#124: Dr. Cameron Sepah - A Prescription Pre-Workout?! The Maximus Blood Flow Protocol
After a 50+ episode hiatus, Maximus founder and CEO Dr. Cameron Sepah is back on the PricePlow Podcast for the first of two new episodes to give us the update…
The PricePlow Podcast#123: Dileucine in MuscleTech Peptide 185 - Raza Bashir & Shawn Wells #2
For Episode #123, PricePlow welcomes guests Raza Bashir of MuscleTech and Shawn Wells of NNB Nutrition and Ingenious Ingredients back on to the PricePlow…