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#151: Bill Russell - The Magnum Masterplan: Magum Nutraceuticals Goes Global
In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a background in bodybuilding, health, and private equity, Bill was perfectly positioned to take Magnum to new heights, both in Canada and beyond. This episode delves into how Bill has strategically transformed Magnum, positioning it as a global player…
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