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#215: Jim McMahon of Fit Foods: Protein Price Shocks and the Mutant Story
Jim McMahon turned 60 in early 2026, and his supplement industry experience now spans nearly four decades. He founded Fit Foods Ltd. (parent of Mutant, PVL, Whey Gourmet, and North Coast Naturals) in 1996 with $13,000 and a newborn at home, and built one of the industry’s most disciplined manufacturing operations: 200,000 square feet in Port Coquitlam, BC, roughly 200 employees, and distribution in 70+ countries. This is his first appearance on the PricePlow Podcast, and he doesn’t hold back.
In Episode #215 of the PricePlow Podcast, Jim traces the full arc from introducing whey…
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