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#208: Jason Mancuso and Team Musclesport - Lean Whey, Flavor-First Protein, and Building a Brand from the Ground Up
What does it take to build one of the supplement industry’s most flavor-forward protein brands from scratch? In Episode #208 of the PricePlow Podcast, Ben headed up to Long Island, New York, for an in-person visit at Musclesport HQ with founder and CEO Jason Mancuso, EVP and CMO Robert Oberholzer, and Kate Christensen, who handles everything from flavor development to logistics to customer service. Together, they trace Jason’s path from getting fired at McDonald’s in 1993 to managing GNC stores at 18 to running his own manufacturing plant, ultimately building a protein brand…
The skinny
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