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#229: Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott

NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in Chicago.

It’s the second of two conversations we recorded with NNB on-site. The first, Episode #227, dug into Shawn Wells’ science-first philosophy. This one turns to the business side of building an ingredient supplier: how NNB scales dipeptides like DL185 Dileucine and the newly trademarked VasoRush, why the company favors ingredients that already exist in nature over new dietary ingredient filings, and how a tightening global…

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