Latest / The PricePlow Podcast
#237: The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso
Jason Mancuso built Musclesport‘s name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike’s first full sit-down with him, alongside Musclesport EVP and CMO Rob “Franky” Oberholzer.
CreaM’D Rice Outperforms Lean Whey?! Musclesport’s Next Big Play
A lot’s changed since that visit. The headline: Jason says CreaM’D Rice now outsells Lean Whey unit for unit, a strange turn…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.