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#221: Ben Hartman on Morphogen's Comeback, Nick Walker's Equity, and the 10g Tyrosine Return
Ben Hartman is back for his third visit to the PricePlow Podcast in Episode #221, and Morphogen Nutrition has never been in a stronger position. Ben walks through everything: the second rebrand’s full backstory, a never-before-told story about a failed acquisition that nearly sold the company, the financial reckoning that followed, and how selling the building and moving to a 3PL model finally cleared the slate. He calls this the best formula work Morphogen has ever done, at the healthiest margins in company history.
The conversation covers AlphaGEN’s return to 10g L-Tyrosine, why…
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