Shows / In the Club by Club Colors
Episodes
In the Club by Club ColorsWhy Great Brands Must Evolve
What does it take to reinvent a brand without losing the identity that made it successful? In Part 1, Chuck Grothaus joins In The Club to explore the strategy…
In the Club by Club ColorsHow to Create a Brand People Want to Represent
What happens when people genuinely want to represent your brand? In Part 2, Erin Frazier and Annaliese Spradlin explore how intentional experiences, quality…
In the Club by Club ColorsWhat It Takes to Own Your Market
How do you evolve a brand with nearly 180 years of history without losing what made it successful? In Part 1, Erin Frazier and Annaliese Spradlin join In The…
In the Club by Club ColorsHow to Build a Brand People Remember
What does the product you put your logo on actually say about your brand? In Part 2, Angela O’Pry breaks down why quality, audience psychology, and…
In the Club by Club ColorsThe Secret to Building a More Creative Team
What makes someone actually remember a brand? In Part 1, Angela O’Pry joins In The Club to explore why the best branding goes beyond putting a logo on a…
In the Club by Club ColorsThe Lost Art That’s Driving Nexus Licensing’s Growth
In Part 2, Ben Pope and Julian Andreola break down why showing up in person still matters in an increasingly digital world. From understanding campus and local…
In the Club by Club ColorsHow Nexus Is Disrupting College Licensing
What does it take to stand out in an industry where relationships and reputation are everything? Chris Jaeger sits down with Ben Pope and Julian Andreola of…
In the Club by Club ColorsStop Waiting for the Perfect Idea and Just Start
What separates the entrepreneurs who make it from everyone else? They stop waiting for the perfect idea and simply start. In Part 2, Zach Dulla shares how a…
In the Club by Club ColorsHow This Company Became The Future of Real Estate Marketing
What if the next big innovation in real estate marketing isn't another website or virtual tour, but a drone flying through your building? In Part 1, CEO Zach…
In the Club by Club ColorsWhat College Students Actually Need Today
What does it actually take to create a campus where students feel supported, seen, and connected? In Part 2, we continue our discussion with Briana Maturi and…
In the Club by Club ColorsThe Hidden Work Behind Student Success in College
What actually makes students feel like they belong in college? In Part 1 of this conversation, we sit down with Briana Maturi, Director of Student Transitions…
In the Club by Club ColorsHow Great Leaders Navigate Chaos in Higher Education
Higher education isn’t evolving fast enough… and now it doesn’t have a choice. In Part 2 of this convo, Chris Jaeger sits down with NACAS CEO Rich Steele to…
In the Club by Club ColorsThe Hidden Engine Behind Every College Campus
What if the most important part of a college experience… isn’t in the classroom? Chris Jaeger sits down with Rich Steele, CEO of NACAS, to unpack the hidden…
In the Club by Club ColorsWhy Healthcare Apparel Is About to Change Forever
Healthcare apparel is broken and most brands are missing the mark. In Part 2, Ian Scherber breaks down how Jaanuu is redefining scrubs through better design…
In the Club by Club ColorsFrom Selling T-Shirts to Building a 60-Person Business
He started his first business at 13… and never stopped. In this episode, Ian Scherber shares the full journey from selling t-shirts in high school and paying…
In the Club by Club ColorsBuilding a Championship Culture at Lewis University
Winning is fun but culture is built long before the scoreboard lights up. In Part 2 of our conversation, John Ashaolu, Assistant Vice President for Athletics…
In the Club by Club ColorsThe Real Path to Becoming an Athletic Director
What do you do when the path you planned disappears overnight? John Ashaolu went from Division I basketball to coaching, then got fired and had to rebuild from…
In the Club by Club ColorsThe Human Side of Creative Strategy
Adam continues his conversation with Chris & Adam, digging into the heart of what makes a truly effective brand: human connection. Adam reflects on his college…
In the Club by Club ColorsInside the Mind of a Storyteller
Adam Swortout, Director of Creative Strategy at Pick Your Part, is In The Club for a deep dive into how creativity and storytelling power brand transformation…
In the Club by Club ColorsInside the New Era of College Merch
College merch is evolving fast. In this episode, Chris is back with Kimberly Spino and Erika Austin to explore how modern licensing is reshaping campus…
In the Club by Club ColorsHow Big Ten Schools Build Iconic Brands
In this Season 7 kickoff, Chris Jaeger welcomes Kimberly Spino and Erika Austin: two powerhouse licensing leaders shaping some of the most iconic brands in…
In the Club by Club ColorsFrom Broadcasting Bloopers to leading Brand Strategy
How do you go from newsroom bloopers to leading national brand strategy? In Part 2 of our conversation with Stephen Johnson, we dive into the moments that…
In the Club by Club ColorsCrisis Comms & Why Marketing Starts with People
How do you scale a brand when you’re also scaling a team, message, and mission? In this episode, I sit down with Stephen Johnson, Marketing expert, to talk…
In the Club by Club ColorsTeaching Retail, Building Brands, and Saying No to Consultants
He’s taught future CEOs, launched student-run stores, and believes most consultants are a waste of money. In this episode, we’re back with John Talbott, senior…
In the Club by Club ColorsLessons from a Kelley School of Business, Marketing Leader
He took the lowest job offer, moved to Dallas with two friends, and launched e-commerce at Fossil before most people knew what it was. In this episode we sit…
In the Club by Club ColorsThis Is How a University Brand Goes Big
What does it take to manage one of the fastest-growing college brands in the state? In Part 2 of our conversation, Chris sits down again with Rachel, Director…
In the Club by Club ColorsWhat It Takes to Build Brand Loyalty on Campus
What does it mean to be the brand you represent? In this episode, Rachel Skipworth, Associate Director of Auxiliary Services, Bookstore, and Licensing at UNC…
In the Club by Club ColorsHow NIL Changed Everything: The Future of Athlete Branding
What happens when college athletes become national celebrities overnight? In Part 2 of our conversation with Dale Arens (University of Iowa) and Craig…
In the Club by Club ColorsWhat Makes a Logo Iconic? Inside Iowa & Texas’ Brand Legacy
What does it take to protect a brand that millions of people wear with pride? In this episode of In The Club, host Chris Jaeger sits down with two giants in…
In the Club by Club ColorsWhy Big Brands Are Calling Him Now: Growth Playbook
Amazon isn’t easy—and Joe Stefani wants you to know it. In Part 2 of our conversation, Joe breaks down the behind-the-scenes grind of building Desert Cactus…
In the Club by Club ColorsFrom Fraternity Flags to Amazon Success: Joe Stefani
From a college dorm room to Amazon’s top ranks—how Joe Stefani scaled Desert Cactus from a side hustle into a licensing empire. We spoke with Joe Stefani…
In the Club by Club ColorsThe Dance Brand Empowering All Backgrounds
From flash mobs at restaurants to 85-year-olds shaking it on the floor—Commit Dance Fitness is redefining what community movement looks like. In Part 2, Quande…
In the Club by Club ColorsHow Commit Dance Fitness Built a Coast-to-Coast Community
What started as a 60-minute dance fitness class is now a coast-to-coast movement and Jessica “Quande” is at the heart of it. In this episode, we sit down with…
In the Club by Club ColorsHow Linda Uses LinkedIn, AI & Comedy to Connect
What do stand-up comedy, solo cruises, and legal marketing have in common? For Linda Orton, they’re all part of a 35+ year journey of reinvention, leadership…
In the Club by Club Colors“People remember stories”: Lessons from 35+ years of building brands
What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows…
In the Club by Club ColorsBackwards Hat. $1M Business. 60M Impressions. What now?
What happens when your content takes off — and your name is the brand? In Part 2 of our conversation with Darren McKee, he breaks down what it really takes to…
In the Club by Club ColorsFrom $12 an Hour to Founder: How LinkedIn Changed Sales
Connect & learn more about Darren McKee: https://www.linkedin.com/in/darrenmckeesales/ Youtube: https://www.youtube.com/watch?v=Ijuo4NZ2jkw If you need branded…
In the Club by Club ColorsImpact of NIL and Branding on College Athletics with KC Smurthwaite
In this episode, the discussion revolves around the varying experiences and challenges faced by former student-athletes, specifically those who went pro versus…
In the Club by Club ColorsNavigating Revenue Generation and Donor Relations in Athletics Administration
In this episode, host Chris Jaeger welcomes guest KC Smurthwaite from Athletics Admin who shares insights into his 15+ years in higher education and athletics…
In the Club by Club ColorsThe Power of Genuine Leadership at South Alabama University
In the episode In The Club powered by Club Colors, we continue the conversation with Mike Wilkinson, the Assistant Vice President of Student Affairs at the…
In the Club by Club ColorsHow Mike Wilkinson Turned a Sports Career into Student Affairs Success!
In the episode In The Club powered by Club Colors, we are joined by Mike Wilkinson, the Assistant Vice President of Student Affairs at the University of South…
In the Club by Club ColorsNavigating Careers and Creating Community in Higher Education with Kelsey Finn (Part 2)
In the episode In The Club powered by Club Colors, we delve into the critical need for enhancing staff experience in higher education, especially in the…
In the Club by Club ColorsNavigating Careers and Creating Community in Higher Education with Kelsey Finn (Part 1)
In the episode In The Club powered by Club Colors, we are joined by Kelsey Finn, Vice President of Strategic Initiatives at Compass Group. Kelsey shares her…
In the Club by Club ColorsBuilding Passionate Teams and Trusted Brands with Ian Musselman (Part 2)
In the episode In The Club powered by Club Colors, Ian Musselman and the hosts highlight the importance of diverse experiences in shaping versatile skills…
In the Club by Club ColorsLKQ: Leading the Way in Automotive Recycling and Sustainability with Ian Musselman (Part 1)
In the episode In The Club powered by Club Colors, Ian introduces LKQ, a company with a rich 25-year history rooted in sustainability and innovation. Founded…
In the Club by Club ColorsUChicago's Big Brains: Winning Strategies for Branding and Licensing with Laurie Buman (Part 2)
In the episode In The Club powered by Club Colors, Laurie Buman, the Director of Design and Identity at the University of Chicago, delves into the branding and…
In the Club by Club ColorsCrafting UChicago’s Identity: The Art of Balancing Tradition and Modernity with Laurie Buman (Part 1)
In the episode In The Club powered by Club Colors, we are joined by Laurie Buman, the Director of Design and Identity at the University of Chicago, as she…
In the Club by Club ColorsNavigating HR and Hybrid Work Culture with J’ai Brown of Hub International (Part 2)
In the episode In The Club powered by Club Colors, join us to explore the intricacies of HR management and hybrid work culture at Hub International. We delve…
In the Club by Club ColorsCareer Growth and HR Strategies with J’ai Brown of Hub International (Part 1)
In the episode In The Club powered by Club Colors, join us for an engaging conversation with J’ai Brown, Vice President of Human Resources at Hub…
In the Club by Club ColorsEmpowering College Stores: Ethical Sourcing, Sustainability, and Strategic Collaboration with ICBA, Jon Bibo and Denise Walsh
In the episode In The Club powered by Club Colors, join us for an engaging conversation with Jon Bibo and Denise Walsh from the Independent College Bookstore…
In the Club by Club ColorsNavigating Collegiate Retail: Insights from Industry Leaders Jon Bibo and Denise Walsh
In the episode In The Club powered by Club Colors, join us for an engaging conversation with Jon Bibo and Denise Walsh from the Independent College Bookstore…
In the Club by Club ColorsProfessional Development, Branding, and NIL in College Athletics with Krista Balogh (Part 2)
In the episode In The Club powered by Club Colors, we dive deep into the challenges and opportunities within the evolving landscape of college athletics. Our…
In the Club by Club ColorsUVM's Athletic Excellence with Krista Balogh (Part 1)
In the episode In The Club powered by Club Colors, we are joined by Krista Balogh from the University of Vermont (UVM) to explore her multifaceted role as the…
In the Club by Club ColorsBuilding Lifelong Connections: Alumni Engagement at Northwestern University (Part 2)
In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the dynamic world of alumni relations and…
In the Club by Club ColorsBuilding Lifelong Connections: Alumni Engagement at Northwestern University
In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the importance and impact of alumni…
In the Club by Club ColorsThe Dynamics of Campus Retail with Celeste Risimini-Johnson
In the episode In The Club powered by Club Colors, we are in the second part of the interview with Celeste Risimini-Johnson, Chief Merchandise and Operations…
In the Club by Club ColorsCreating Engaging Experiences and Authentic Leadership in Retail Merchandising with Celeste Risimini-Johnson
In the inaugural episode of Season 5 with In The Club powered by Club Colors, we interview Celeste Risimini-Johnson, Chief Merchandise and Operations Officer…
In the Club by Club ColorsInside Higher Ed: Conversations on Branding, Innovation, and Campus Culture
In the inaugural episode of Season 5 with In The Club powered by Club Colors, as we delve deep into the world of higher education branding, innovation, and…