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Crafting UChicago’s Identity: The Art of Balancing Tradition and Modernity with Laurie Buman (Part 1)
In the episode In The Club powered by Club Colors, we are joined by Laurie Buman, the Director of Design and Identity at the University of Chicago, as she takes us through her journey from a high school artist to a vital player in university branding. Laurie shares her experience transitioning from advertising to a purpose-driven role in higher education. She discusses the challenges and triumphs involved in creating and maintaining a cohesive brand identity for UChicago, including the development of a new logo system and brand guidelines. The conversation delves into balancing heritage with…
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