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From Fraternity Flags to Amazon Success: Joe Stefani
From a college dorm room to Amazon’s top ranks—how Joe Stefani scaled Desert Cactus from a side hustle into a licensing empire. We spoke with Joe Stefani, founder and president of Desert Cactus, about how he built one of the most unique businesses in collegiate merchandise. Joe reveals how a single fraternity flag turned into a brand selling across Amazon and beyond. He covers the ups and downs of licensing, the power of gut decisions, and why design simplicity drives product success. Connect with Joe on LinkedIn: https://www.linkedin.com/in/joe-stefani-191a484/ Apple…
The skinny
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