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Navigating Revenue Generation and Donor Relations in Athletics Administration
In this episode, host Chris Jaeger welcomes guest KC Smurthwaite from Athletics Admin who shares insights into his 15+ years in higher education and athletics, covering roles from fundraising to corporate partnerships. They discuss the unique challenges of balancing work life and the creative strategies employed to enhance donor experiences and revenue opportunities. KC emphasizes the importance of customized donor cultivation, the significance of playing the 'long game,' and the need for a game plan akin to playing chess rather than checkers. They delve into innovative approaches such as…
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