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This Is How a University Brand Goes Big
What does it take to manage one of the fastest-growing college brands in the state? In Part 2 of our conversation, Chris sits down again with Rachel, Director of Licensing and Auxiliary Services at UNC Charlotte, to unpack how she balances brand integrity with explosive campus growth. From managing vendor relationships and retail partnerships to wrapping NASCAR fire suits and transforming bookstores into social hubs, Rachel shares the behind-the-scenes decisions that shape a university’s brand every day. If you’re building a college brand, managing a campus store, or curious about higher ed…
The skinny
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