Shows / Growth Vertical
Growth Vertical
Welcome to Growth Vertical the place where people leading their careers, entrepreneurial goals or running businesses can come to learn strategies and tactics in digital marketing, advertising and personal development. I'm Neil Patel and I'll be sharing insights, experiences and stories to help others step outside their comfort zones to reach the next vertical point in their journey and find ways to growth hack themselves, their careers or their businesses in the most effective ways.
Episodes
- Growth Vertical
Why CPL Hides Most of Your Pipeline Story - with Ishan Manchanda
We're joined by Ishan Manchanda, Co-founder of GrowthSpree, who has spent five years helping 100+ B2B SaaS companies, from seed to Series B, generate more than…
- Growth Vertical
Why Your B2B Marketing Tactics Aren’t Working (Infrastructure Problem)
If your B2B marketing tactics keep failing, the problem usually isn't the tactics. You could be missing the marketing infrastructure underneath it. Here's what…
- Growth Vertical
Why Scaling Content With AI Is Quietly Killing Your Brand Voice - with Sarah Pattisall
We're joined by Sarah Pattisall, Brand and Content Strategist at Brand3, who helps B2B companies align brand strategy with AI implementation before automation…
- Growth Vertical
Google Ads Automated Extensions: How to Turn Them Off (Before They Burn Your Budget)
If you're running Google Ads and haven't checked your account-level automated assets recently, there's a good chance you're spending money on site links…
- Growth Vertical
How to use AI Tools for Marketing - 3 ways I use them at B2B SaaS Startups
If you're only using AI to write blog posts or social media content, you're leaving serious value on the table, especially if you're in B2B SaaS marketing. In…
- Growth Vertical
The Role of AI in Advertising - What's Actually Working for B2B SaaS Startups - Brook Shepard
We're joined by Brook Shepard, Founder of Mason Interactive, who brings 12 years of performance marketing experience scaling brands across ecommerce…
- Growth Vertical
Google Ads Forecasting and Opportunity Analysis for B2B SaaS Startups
Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google…
- Growth Vertical
Low Budget Google Ads Strategy for B2B SaaS Startups
Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google…
- Growth Vertical
B2B SaaS Metrics to Track - Understand Which GTM Channels Actually Work
A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through the exact…
- Growth Vertical
How Google Ads Works in 2025 - For B2B SaaS Startups
This Google Ads tutorial walks you through how match types work in 2025 and why most B2B startups waste their budget by treating them as random tactics instead…
- Growth Vertical
How to Fix Your ICP Using AI to Get the Right Insights with Anastassia Laskey
We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target audiences, refine…
- Growth Vertical
Tracking What Matters in Marketing - Cutting Through the Noise with Kenny Ridgell
We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in…
- Growth Vertical
Getting Into Digital Marketing - Everyone is Doing it Wrong (Be Careful)
This digital marketing career guide reveals the truth behind the damaging advice that could be misleading aspiring marketers. Learn the 3 key things to keep in…
- Growth Vertical
How to Create a Custom Segment to Target Competitor Websites on Google Ads
This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how…
- Growth Vertical
Practical Social Media ROI - Turning Social Activity Into Revenue - with Emeric Ernoult
We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external…
- Growth Vertical
LinkedIn Ads Tutorial for Beginners - Campaign Setup for B2B SaaS Startups (2025)
This LinkedIn Ads tutorial for beginners walks you through the exact process of setting up your first LinkedIn Ads campaign specifically for B2B SaaS startups…
- Growth Vertical
Future of CRM and Lead Nurturing in Marketing - with Jason Kramer
We’re joined by Jason Kramer, founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM…
- Growth Vertical
Steal Competitor Traffic with Google Ads - For B2B SaaS Startups
Tune in to learn how B2B SaaS and software startups can set up a Google Ads search ads campaign that I use to steal competitor traffic and get valuable results…
- Growth Vertical
PPC Search Ads for B2B - How Startups Can Get Results Early
Dive into setting up PPC Search Ads marketing the right way, for B2B startups on a low budget and wanting to generate leads and customers early. We will go…
- Growth Vertical
How to Use Referrals Campaigns to Get More Customers
In this video, we discuss how to use referral campaigns to attract more customers. Major businesses like Dropbox, Uber, and OnePlus have used clever growth…
- Growth Vertical
How to Use Quora or Reddit Questions to Get Customers
In this video we will discuss how you can leverage Quora and Reddit (the social media platforms) to generate awareness and leads for your startup, to later…
- Growth Vertical
Social Listening Guide - Getting Customers in B2B
We'll discuss how you can leverage social media and social listening to get new customers in your early startup days when you have little or not budget. Tune…
- Growth Vertical
Guest Posting with Engaged Audiences for B2B
We'll discuss how you can use social media to generate the right attention and demand for B2B startups. This tactic can be carefully executed to get traction…
- Growth Vertical
How to Get Real Results from Advertising - Skip Wilson
We’re joined by Skip Wilson, the founder of DRAFT Media Partners, who managed to transform his teenage passion for copywriting into a thriving career in…
- Growth Vertical
Engaging on LinkedIn, Facebook or Twitter Groups to Get Customers
I'll go through how to engage with your target prospects on social media, and how I have used particular platforms to generate leads and customers. This…
- Growth Vertical
Getting Your Top 100 Dream Prospects to Become a Customer
I'll go through how I would target my top 100 target dream companies, and how I would turn them into customers. This ABM strategy will be one of many you can…
- Growth Vertical
Maximising Impact With Limited Resources in B2B Content Marketing - Matt Bell
Today we are joined by Matt Bell who Co-founded MessageUp to assist B2B companies in improving their messaging and in delivering effective content without…
- Growth Vertical
Change Google Search Location | SEO in Different Countries - UPDATED 2024
In this tutorial I will show you how to change your Google Search location to carry out SEO keyword research in different countries. Note that this is the…
- Growth Vertical
How to Launch Your Content Marketing Strategy with Powerful Webinars
In this video we go through one of the best content marketing tactics out there - webinars. We will discuss the importance of webinars and why it should be…
- Growth Vertical
Cracking the Code to World-Class But Cost-Effective Marketing for Startups with Aditya Varanasi
We're joined by a special guest - Aditya Varanasi, Founder & CEO of Awarity, a digital marketing solution for up-and-coming companies. Aditya has had some…
- Growth Vertical
How to Launch on Product Hunt with Zero Budget for Maximum Traction
In this episode, we talk about how you can launch your SaaS product and startup on Product Hunt. Product Hunt is a platform for discovering new products and…
- Growth Vertical
Do Not Run Influencer Marketing But Partner Marketing
In this video we go through how you can leverage your network in order to get more clients and generate revenue sooner for your business. As a start up you may…
- Growth Vertical
Growth Marketing Talks: How Rishabh Bhandari went from near-bankruptcy to $75K MRR business with Content Marketing
We're joined by a special guest - Rishabh Bhandari, Founder & CEO at Content Beta, a video-design-audio studio that has helped over 80 B2B software companies…
- Growth Vertical
The Fastest Way To 7-Figures: How To Jump-Start An Automated & Scalable Business To Make More Money w/ Phil Smith
We are joined by Phil Smith - a serial entrepreneur for over 20 years who has sold over 3 companies and for 3 years in a row he’s made Inc 5000’s list of…
- Growth Vertical
How Damon Burton Beat A Billion Dollar Company On Google
We were joined by a special guest - Damon Burton from SEO Nation - a 15-year SEO agency. Damon has been featured in publications including Entrepreneur…
- Growth Vertical
Get Customers With Business & High-intent Review Directories
In this video, we go through how you can organically get your first set of customers for free. Business and high-intent industry directories can prove to be a…
- Growth Vertical
How to Promote Actionable and Insightful Content to Get Customers
In this video, we go over what content you should be promoting to get your first set of customers and why. Content marketing is one of the most effective…
- Growth Vertical
How to Get Clients with B2B Outreach Email - How to Get Your First SaaS Customers For Free
In this video, we go over why cold email and an outbound email outreach strategy is a lower hanging fruit when you want to get more clients for your startup…
- Growth Vertical
What Bottom of the Funnel Content to Create - How to Get Your First SaaS Customers
We cover tip 4 from the top proven tactics to grow a startup with little to no budget video. Content marketing is a proven tactic to grow a business…
- Growth Vertical
How to Use ChatGPT to Grow Your Traffic and Business FAST - with Rohan Chaubey
ChatGPT - is it just another "trend" or can it be helpful? In this video, I sit down with Rohan Chaubey to discuss what ChatGPT really is, and whether it can…
- Growth Vertical
How To Steal Competitor Traffic with Google Ads
Here's a quick Google Ads hack to target your major competitors' traffic much sooner and on a lower budget. Remember to be strategic with the URLs you're…
- Growth Vertical
Change Google Search Location | SEO in Different Countries - UPDATED 2023
UPDATED 2023 Tutorial on how to change your Google Search location to carry out SEO keyword research in different countries. If you’re a growth marketer or are…
- Growth Vertical
How to Grow Your Audience & Scale a Startup with Data-Driven Content with Tamara Thompson
In this video, I sit down with Tamara Thompson to uncover the secret to rapidly growing your audience - where Tamara reveals it all. Tamara Thompson is the CEO…
- Growth Vertical
Generating Demand by Telling Your Prospects the Top 10 Things They Need to Know
B2B software startups find their sales teams almost spend too much time on demo calls which leads to prospects being unqualified or just going cold. In this…
- Growth Vertical
How To Use PPC Ads To Go After High Intent Keywords
We discuss the second tactic in the recent 17 proven marketing tactics video: Using PPC Ads to Go After High-Intent Search Terms. This is more of a pay-to-play…
- Growth Vertical
Creating Content That Focuses On Bottom-Of-The-Funnel - How To Get More Leads & Customers
We discuss the first tactic in the recent 17 proven marketing tactics video: Creating Content That Focuses On Bottom-Of-The-Funnel: How To Get More Leads &…
- Growth Vertical
17 Proven Marketing Tactics to Grow Your Startup Without a Budget
We cover the top proven marketing strategies and tactics to grow startups with little to no budget. Both bootstrapped and funded startups face limiting budgets…
- Growth Vertical
My Thought Process Behind Choosing a Digital Marketing MSc or an MBA Degree
I share my thought process behind choosing between a Digital Marketing MSc or MBA degree. We will discuss why I chose to go with my digital marketing degree…
- Growth Vertical
How to Use AB Testing in Sales to Increase Productivity and Drive Growth with Joel Stevenson
We're joined by Joel Stevenson, CEO at Yesware - a global leader in sales productivity software. A/B testing is crucial and everyone knows that on this channel…
- Growth Vertical
What B2B Startups Can Do Now to Double Sales Sooner and Fuel Growth - with Simon Severino from Strategy Sprints
We're joined by Simon Severino from Strategy Sprints to talk about B2B Startups can do now to double sales sooner and fuel growth. With the current…
- Growth Vertical
How B2B Startups Should Use Branding to Differentiate Themselves and Accelerate Growth With Ed Lynes
We talk about storytelling and branding with Ed Lynes from Woden to understand how startups can use branding to differentiate and accelerate growth. If you are…
- Growth Vertical
How to Start Creating Content and Test Multiple Platforms
How do you start creating content for your b2b startup? At the very beginning of your startup journey, creating content or even thinking about laying out a…
- Growth Vertical
Using Case Studies to Fuel Growth - B2B Marketing for Startups
Using case studies as part of your content marketing strategy can be one of the most powerful levers to pull - especially in the early stages of B2B startup…
- Growth Vertical
How to Find The Right Ad Platform For Your B2B Startup
How do you find the right social media advertising platform for your B2B startup, and how can you stop yourself from selecting the wrong one? We go through…
- Growth Vertical
What is Lead Generation in B2B Marketing?
What is Lead Generation? What is a lead, what is an MQL, and What is an SQL? In this video, we cover exactly what these terms are and what they mean in b2b…
- Growth Vertical
Demand Generation vs Lead Generation - Where do Startups Begin?
Startup founders are usually tasked with selecting the right strategies to grow their business in the early stages. However if you're told to consider lead…
Growth VerticalHow to Get Started with Growth Marketing at a Startup Creating a Growth Framework
How do you get started with growth marketing at your business? Here we discuss how you can set up a growth marketing testing framework for your business, to…
- Growth Vertical
How Command Your Brand Grew their Revenue by 71% in a Down Economy & How to Apply the Same Principle
This episode features Jeremy Slate - an entrepreneur, media expert, author and CEO and founder of Command Your Brand - a public relations agency. Before…
- Growth Vertical
Mark LaChance's 4 Successful Exits: How To Build Highly Profitable Startups
We sat down with Mark LaChance to understand how we can build highly profitable companies from the ground up. This was a super insightful and raw conversation…
- Growth Vertical
Writing a Marketing Resume for Freshers Increase your Chances of Getting Hired
Increase your chances of getting hired in digital marketing by building a resume the right way. We discuss how marketing freshers or marketing graduates can…