How to Use AB Testing in Sales to Increase Productivity and Drive Growth with Joel Stevenson
We're joined by Joel Stevenson, CEO at Yesware - a global leader in sales productivity software. A/B testing is crucial and everyone knows that on this channel we’re all about growth hacking & marketing experiments. If you deploy some form of testing you’re only going to increase your chances of understanding what’s working and what’s not and is more efficient in the way you grow sales conversion rates. Joel draws from his wealth of experience to help us understand how we should be A/B testing, and how to make it more impactful for sales and your startup.
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