How to Fix Your ICP Using AI to Get the Right Insights with Anastassia Laskey
We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target audiences, refine positioning, and shape go-to-market plans.
In this episode, we discuss the ICP problems that waste marketing budgets due to failed campaign performance. Most B2B SaaS startups build their ideal customer profiles on assumptions rather than data, which is why so many struggle to convert leads into revenue. Anastassia shares her proven methodology for building, testing, and fixing ICPs using AI-powered research that cuts validation time…
The skinny
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