What is Lead Generation in B2B Marketing?

Growth Vertical · Aug 2, 2022 · 11m

What is Lead Generation? What is a lead, what is an MQL, and What is an SQL? In this video, we cover exactly what these terms are and what they mean in b2b marketing. We’re going to be talking about B2B lead generation and busting the jargon that comes with the approach when marketing. These terms are commonly used for usually anything B2B related however you’ll notice that it is particularly popular in the B2B SaaS startup or tech startup world. Whether you’re a marketer or a founder trying to grow a B2B tech startup, this video should help you understand the differences between the…