Why CPL Hides Most of Your Pipeline Story - with Ishan Manchanda
We're joined by Ishan Manchanda, Co-founder of GrowthSpree, who has spent five years helping 100+ B2B SaaS companies, from seed to Series B, generate more than $50 million in qualified pipeline. His focus is closing the gap between ad spend and revenue, and that starts with measuring the right things.
Tune in to discover why cost per lead (CPL) became the default scoreboard for so many B2B SaaS teams, and why a healthy CPL can sit on top of a flat pipeline. 🎧
Ishan shares why a $10 lead can really cost you $1,000 once you follow it through to opportunity, how sending offline conversions from…
The skinny
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