Why Your B2B Marketing Tactics Aren’t Working (Infrastructure Problem)

Growth Vertical · Oct 15, 2026 · 15m

If your B2B marketing tactics keep failing, the problem usually isn't the tactics. You could be missing the marketing infrastructure underneath it. Here's what you need to build first.

In this episode for B2B SaaS founders and marketers, I break down the difference between marketing infrastructure and marketing tactics, the core components every startup needs (foundational strategy, messaging and personas, tech stack and data collection), the three phases of building it, and what happens when you skip one.

Whether you're a founder, the first marketing hire, or building your marketing skills…