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The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing
Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.
Free resources: https://theexpertsjourney.com
Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This…
Episodes
The Expert's Journey: Helping Speakers & Authors Succeed!The Expert's Toolkit: What You Actually Need to Show Up and Deliver
Talk To Us Directly If you had to pack your expert business into one bag and head off to work tomorrow, what would you take? Your laptop, a microphone, a few…
The Expert's Journey: Helping Speakers & Authors Succeed!Beyond the Book: Turning Your Ideas into Workshops, Retreats & VIP Experiences
Talk To Us Directly You've written the book, but what if your expertise could generate income long after someone has finished reading it? In this episode of…
The Expert's Journey: Helping Speakers & Authors Succeed!Can Podcasting Help You To Build Your Business?
Talk To Us Directly Should you start your own podcast or become a guest on someone else’s? For authors and speakers, the answer starts with who you want to…
The Expert's Journey: Helping Speakers & Authors Succeed!Becoming THE AI Recommended Expert | The Latest Strategies & Tips
Talk To Us Directly When someone asks ChatGPT, Claude or Gemini to recommend a speaker or a book in your field, does your name come up? You’ve spent years…
The Expert's Journey: Helping Speakers & Authors Succeed!Magnificently Unforgettable: Insights from Andrew Griffiths | Author Speaker
Talk To Us Directly How do you stand out as a speaker, author or business expert when everyone sounds the same? In this episode of The Expert’s Journey, Brad…
The Expert's Journey: Helping Speakers & Authors Succeed!Relationships Before Revenue with Speaking Legend, Lindsay Adams OAM
Talk To Us Directly What does it really take to build a successful speaking career that lasts? In this episode, Brad and Dixie interview Lindsay Adams OAM…
The Expert's Journey: Helping Speakers & Authors Succeed!The Expert Business Ladder: Steps to Success
Talk To Us Directly Your book shouldn’t be the end product. It should be the first step in your expert business. In this episode, Brad and Dixie explain how to…
The Expert's Journey: Helping Speakers & Authors Succeed!#72 Ep7. From Keynote to Workshop to Program
Talk To Us Directly Your book can become much more than a single keynote. In this episode of The Expert’s Journey, Brad and Dixie explore how authors and…
The Expert's Journey: Helping Speakers & Authors Succeed!#71 Ep6. How to Build a Signature Framework People Remember
Talk To Us Directly Most experts have a process, but very few have turned it into something people can easily understand, remember and share. A strong…
The Expert's Journey: Helping Speakers & Authors Succeed!Your Lead Magnet Isn't Your Funnel
Talk To Us Directly In this episode of The Expert’s Journey, Brad and Dixie explain why your lead magnet isn’t the funnel. A free guide, checklist or quiz may…
The Expert's Journey: Helping Speakers & Authors Succeed!What Conference Organisers Really Want
Talk To Us Directly Having a published book can build authority, but it won’t automatically get you booked to speak. Event organisers aren’t looking for…
The Expert's Journey: Helping Speakers & Authors Succeed!How to Make Yourself Easy to Book to Speak
Talk To Us Directly Most speakers lose bookings not because they're unqualified — but because event planners can't figure out how to hire them. In this…
The Expert's Journey: Helping Speakers & Authors Succeed!What Should You Charge As An Expert
Talk To Us Directly How much should you charge for your expertise, and what makes an audience willing to pay more? In this episode of The Expert’s Journey…
The Expert's Journey: Helping Speakers & Authors Succeed!Transforming Your Book Into Business Success
Talk To Us Directly Your book is finished... now what? Most authors treat publishing as the finish line, but it's actually the starting gun. In this episode…
The Expert's Journey: Helping Speakers & Authors Succeed!Speaking for a Living: What It Really Takes
Talk To Us Directly Brad and Dixie unpack what it really takes to quit your job and become a professional speaker. Wanting the stage is one thing. Building a…
The Expert's Journey: Helping Speakers & Authors Succeed!Are You Creating Content or Making a Contribution?
Talk To Us Directly This episode challenges the belief that authority comes from posting more, arguing that “content” fills feeds while “contribution” changes…
The Expert's Journey: Helping Speakers & Authors Succeed!YouTube vs Social Media: How Experts Build Authority That Lasts
Talk To Us Directly Most expert content disappears within 48 hours, buried under the next scroll — and the algorithm never sends it to anyone twice. In this…
The Expert's Journey: Helping Speakers & Authors Succeed!Why People Follow Fake Experts Instead of Real Ones?
Talk To Us Directly Why Fake Experts Win Online (and How Real Pros Can Compete Ethically) In this episode of The Expert’s Journey, Brad and Dixie explore why…
The Expert's Journey: Helping Speakers & Authors Succeed!Will Workshops Replace Keynotes? The Rise of “Key Shops” in Modern Conferences
Talk To Us Directly This episode explores whether conferences will increasingly value workshops over traditional keynotes as audiences seek outcomes, not just…
The Expert's Journey: Helping Speakers & Authors Succeed!Why Experts Lose Sales by Overcomplicating What They Know
Talk To Us Directly This episode of Expert’s Journey explores the “expertise trap,” arguing that many experts don’t need better marketing so much as better…
The Expert's Journey: Helping Speakers & Authors Succeed!The Hidden Cost of Over-Explaining
Talk To Us Directly In this episode of The Expert’s Journey, Dixie and Brad unpack where to draw the line between making ideas clear and thinning them into…
The Expert's Journey: Helping Speakers & Authors Succeed!Would Anyone Notice If You Stopped Posting?
Talk To Us Directly In this Experts Journey podcast episode, Dixie and Brad explore what true influence looks like by asking what your industry would lose if…
The Expert's Journey: Helping Speakers & Authors Succeed!The Real Reason Some Experts Become Famous
Talk To Us Directly Brad and Dixie explore who really decides what becomes a “big idea,” contrasting merit with visibility, repetition, timing, and the…
The Expert's Journey: Helping Speakers & Authors Succeed!Should Experts Clone Themselves With AI?
Talk To Us Directly In this Experts Journey Podcast episode, Dixie and Brad explore what an “AI version of you” can look like, from a trained assistant or…
The Expert's Journey: Helping Speakers & Authors Succeed!Travel Turbulence: How Global Events Shape Our Journeys
Talk To Us Directly In this Experts Journey podcast episode, Brad and Dixie discuss how events in the Middle East are already affecting travel for speakers and…
The Expert's Journey: Helping Speakers & Authors Succeed!How to Speak With Authority When You Doubt Yourself
Talk To Us Directly In this episode of the Experts Journey podcast, Brad and Dixie unpack imposter syndrome as it shows up for speakers, authors, and anyone in…
The Expert's Journey: Helping Speakers & Authors Succeed!Why Conferences Matter for Speakers & Authors (Global Speakers Summit GSS2026 Recap)
Talk To Us Directly Brad and Dixie recap attending the Global Speakers Summit in Cairns, Australia, highlighting why conferences and speaking associations…
The Expert's Journey: Helping Speakers & Authors Succeed!The #1 Mistake Speakers Make With Slides
Talk To Us Directly In this episode, Brad and Dixie unpack slide dependency and how to make slides support your talk instead of propping it up. You’ll hear…
The Expert's Journey: Helping Speakers & Authors Succeed!The Power of Compilation Books | Connect, Lead, Succeed (Conferernce in a Book)
Talk To Us Directly JOIN US IN CAIRNS, AUSTRALIA (12.3.26) https://tinyurl.com/cairnsworkshop In this episode, you’ll hear why compilation (anthology) books…
The Expert's Journey: Helping Speakers & Authors Succeed!Should You Kill a Product That Still Makes Money?
Talk To Us Directly You have products or services that still bring in revenue—but they may no longer match where you’re headed. In this episode, we explore how…
The Expert's Journey: Helping Speakers & Authors Succeed!Why Your Best Stories Aren’t Landing
Talk To Us Directly In this episode, we look at the critical importance of story selection over storytelling techniques. Hosts Dixie and Brad discuss how the…
The Expert's Journey: Helping Speakers & Authors Succeed!Your Brand Might Be Sending the Wrong Message
Talk To Us Directly Welcome to The Expert's Journey Podcast! In this milestone episode, host Brad and guest Dixie dig deep into the question every expert needs…
The Expert's Journey: Helping Speakers & Authors Succeed!The Cost of Being Too Helpful
Talk To Us Directly In this episode, Brad and Dixie tackle a thought-provoking question: Are you giving away so much value that people never need to hire you?…
The Expert's Journey: Helping Speakers & Authors Succeed!Transform Your Amazon Listings: Simple Ways to Skyrocket Book Sales
Talk To Us Directly In this episode, we explore strategies to boost your book sales for the new year. Join Brad and Dixie as they discuss how to improve your…
The Expert's Journey: Helping Speakers & Authors Succeed!The Hidden Sales Tools Every Expert Needs
Talk To Us Directly In this episode of Experts Journey, hosts Brad Hauck and Dixie Carlton discuss the essential elements critical collateral for speakers and…
The Expert's Journey: Helping Speakers & Authors Succeed!Wrapping Up the 2025 Year
Talk To Us Directly In this episode of 'The Experts Journey,' hosts Brad and Dixie reflect on the highs and achievements of 2025, discussing past experiences…
The Expert's Journey: Helping Speakers & Authors Succeed!Making Subscription Models Work
Talk To Us Directly In this episode, hosts Dixie Carlton and Brad Hauck dive deep into the intricacies of setting up effective subscription models. They…
The Expert's Journey: Helping Speakers & Authors Succeed!The AI Content Question Every Expert Must Answer
Talk To Us Directly In this episode, we look into the responsible use of AI tools for speakers and authors. While AI can help write faster, polish ideas, and…
The Expert's Journey: Helping Speakers & Authors Succeed!Dealing With Everything Yourself
Talk To Us Directly In this episode, Brad Hauck and Dixie Carlton delve into the real challenges faced by solopreneurs, especially speakers and authors. They…
The Expert's Journey: Helping Speakers & Authors Succeed!Unlocking the Secrets of Bestseller Success: Inside the Book Thinkers Conference!
Talk To Us Directly In this episode of the Experts Journey podcast, host Brad talks with Dixie, who is currently in Boston attending the Book Thinkers…
The Expert's Journey: Helping Speakers & Authors Succeed!Becoming a Thought Leader: Transform Your Career and Influence Your Industry
Talk To Us Directly In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought…
The Expert's Journey: Helping Speakers & Authors Succeed!Should You Speak Globally or Dominate Locally?
Talk To Us Directly In this episode, we tackle the critical decision every speaker faces: should you focus on your local market or take your message to the…
The Expert's Journey: Helping Speakers & Authors Succeed!Finding your Niche
Talk To Us Directly In this episode, Brad and Dixie discuss the importance of niching down to grow faster and make a significant impact. They emphasise that…
The Expert's Journey: Helping Speakers & Authors Succeed!Mastering Publicity: Becoming the Expert Everyone Knows
Talk To Us Directly Ever wonder how some people seem to be everywhere, from magazines to podcasts, radio shows, and even TV? Is it luck or strategy? In this…
The Expert's Journey: Helping Speakers & Authors Succeed!Creating Irresistible Lead Magnets: What Brad Did Wrong!
Talk To Us Directly In this episode of 'The Expert's Journey,' Brad Hauck and Dixie Carlton explore the creation of effective lead magnets for authors and…
The Expert's Journey: Helping Speakers & Authors Succeed!Which Website Platform is the Best?
Talk To Us Directly In this episode, we dive into the perplexing world of website platforms, breaking down the pros and cons of popular options like WordPress…
The Expert's Journey: Helping Speakers & Authors Succeed!Maximize Your Content: Turn One Talk into Endless Opportunities
Talk To Us Directly In this episode of Experts Journey, explore how to leverage your presentations to create multiple streams of income and opportunities. Brad…
The Expert's Journey: Helping Speakers & Authors Succeed!Audience Growth Mistakes and How to Overcome Them
Talk To Us Directly In this episode of 'The Expert's Journey,' hosts Brad Hauck and Dixie Carlton delve into the biggest mistakes speakers and authors make…
The Expert's Journey: Helping Speakers & Authors Succeed!Inside the Mind of a Publishing Powerhouse: Insights from Dixie
Talk To Us Directly In this episode of the Expert's Journey, the tables are turned as Carlton interviews his cohost, Dixie, a word magician and publishing…
The Expert's Journey: Helping Speakers & Authors Succeed!Common Questions People Ask Google About Public Speaking
Talk To Us Directly In this episode of The Expert's Journey, hosts Dixie and Brad address some of the most frequently asked questions about public speaking…
The Expert's Journey: Helping Speakers & Authors Succeed!A Conversation with Brad Hauck, AI Entrepreneur & Firefighter
Talk To Us Directly In this unique episode of the Expert Journey Podcast, Dixie interviews Brad Hauck, her other podcast host, providing an inside look into…
The Expert's Journey: Helping Speakers & Authors Succeed!How Do I Make My Speeches Memorable?
Talk To Us Directly In this episode of the Experts Journeys Podcast, learn how to make your speeches memorable with three key points, structured content, and…
The Expert's Journey: Helping Speakers & Authors Succeed!Building A speaker Brand That Stands Out Without Burning Out
Talk To Us Directly In this episode of the Experts Jenny podcast, hosts Dixie and Brad delve into the common challenges faced by experts and business owners in…
The Expert's Journey: Helping Speakers & Authors Succeed!Which Self-Publishing Platform Should You Use?
Talk To Us Directly In this episode of The Expert Journey Podcast, Dixie and Brad explore the best self-publishing platforms for authors, including Amazon KDP…
The Expert's Journey: Helping Speakers & Authors Succeed!What Makes A Book Cover That Gets Attention
Talk To Us Directly In this episode, we delve into one of the most crucial aspects of book publishing: the cover. Hosts Dixie and Brad discuss why a strong…
The Expert's Journey: Helping Speakers & Authors Succeed!Handling Difficult Audience Questions From Stage
Talk To Us Directly In this episode, we discuss the common challenges speakers face when answering tricky, awkward, or tough questions from the audience. Hosts…
The Expert's Journey: Helping Speakers & Authors Succeed!Profitable Pathways: How to Focus your Business into a Smart Funnel
Talk To Us Directly In this episode of the Expert Journey Podcast, we dive into the concept of 'Profitable Pathways'—how to create a smart funnel that guides…
The Expert's Journey: Helping Speakers & Authors Succeed!How NOT To Run A Workshop or Event!
Talk To Us Directly In this episode of the Experts Journey Podcast, Brad and Dixie chat about common mistakes made while hosting workshops and events that can…
The Expert's Journey: Helping Speakers & Authors Succeed!Connection is Key: Unlocking Opportunities Through Networking
Talk To Us Directly In this episode, we delve deep into building your power network. We'll explore how to connect effectively, bring value, and grow…
The Expert's Journey: Helping Speakers & Authors Succeed!Harness Your Success: Strategies to Scale Your Wins
Talk To Us Directly In this episode, Brad and Dixie explore the importance of mapping out success and taking the time to celebrate wins in business. They…