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What Should You Charge As An Expert
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How much should you charge for your expertise, and what makes an audience willing to pay more?
In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can price their knowledge based on authority, relevance and the value they create. They discuss how a book can strengthen your positioning, why different audiences have different budgets, and how to avoid setting fees based only on time spent on stage.
They also cover keynote versus workshop pricing, packaging speaking engagements with books and added services, working across separate…
The skinny
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