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#72 Ep7. From Keynote to Workshop to Program
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Your book can become much more than a single keynote. In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can turn one powerful idea into a keynote, an interactive workshop and a longer-term coaching, advisory or training program.
Discover how to create a clear progression of offers without trying to squeeze everything into one presentation. You’ll learn how to use your book as the foundation for a connected business ecosystem that takes audiences from inspiration to implementation.
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