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YouTube vs Social Media: How Experts Build Authority That Lasts
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Most expert content disappears within 48 hours, buried under the next scroll — and the algorithm never sends it to anyone twice. In this episode, Brad Hauck explains how treating YouTube as a search engine rather than a social feed helps expert speakers and authors build a content library that attracts ideal prospects, builds trust, and drives book sales, courses, and mentoring for years.
You'll learn how YouTube's algorithm rewards watch time over virality, why niche clarity is non-negotiable, and how to set up your channel for SEO from day one.
The Expert’s Journey…
The skinny
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