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Your Brand Might Be Sending the Wrong Message
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Welcome to The Expert's Journey Podcast! In this milestone episode, host Brad and guest Dixie dig deep into the question every expert needs to ask: "What is your brand actually known for right now?" Together, they unpack why your reputation is determined by the market—not just your intentions—and explore the real gap between what you think you’re known for and what people actually see.
You’ll hear practical strategies for auditing your reputation, tightening your messaging, and making sure your content doesn’t accidentally undermine your positioning. From the importance of…
The skinny
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