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Will Workshops Replace Keynotes? The Rise of “Key Shops” in Modern Conferences

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This episode explores whether conferences will increasingly value workshops over traditional keynotes as audiences seek outcomes, not just inspiration, in a world where AI and online content make ideas cheap and abundant.

Brad and Dixie discuss shifting attendee expectations, the emerging “key shop” format that blends presentation with real-time action, and how event design (session length, number of speakers, stages, and virtual vs. physical delivery) affects learning and engagement.

They also examine why conferences can feel overwhelming, how conversations, panels, and…

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