Shows / SportsPro Podcast
SportsPro Podcast
Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
Episodes
- SportsPro Podcast
Why Aryna Sabalenka is the world’s most marketable athlete of 2026
Who are the most marketable athletes in the world? Which sports stars are hot property right now? And who has already reached their commercial ceiling? In this…
- SportsPro Podcast
F1 heads to Rwanda and the World Cup heads to Netflix
Formula One has confirmed a long-awaited return to Africa, with a ten-year deal to stage a race in Rwanda from the early 2030s. BlackBook Motorsport editor…
- SportsPro Podcast
“We’ve increasingly had to say no”: UK Sport’s Esther Britten on bidding for major events
Few people know the business of event hosting quite like Esther Britten. As UK Sport's deputy director and head of major events and external affairs, Britten…
- SportsPro Podcast
On's tech chief talks AI agents, the Mbappé launch and building for scale
Since its launch in 2010, On has grown from a Swiss running startup into one of the world's fastest-growing sportswear brands. The company generates more than…
- SportsPro Podcast
What Mbappe’s shock On deal says about the future of athlete endorsement
Kylian Mbappe stunned soccer last week by announcing that he was ending his 20-year partnership with Nike to become the face of Swiss sportswear brand On’s…
SportsPro PodcastHow Ligue 1 built its own streaming platform from scratch - and whether it's here to stay | The New Economics of Fandom Ep.3
What happens when a football league needs to broadcast its own live games? In the latest episode of our New Economics of Fandom miniseries in partnership with…
- SportsPro Podcast
The US Open wants to become ‘Tennis Disneyland’ – is that a problem?
The US Open just wrapped up three weeks that delivered US$108 million in prize money, record viewership on ESPN and the tournament's first American male…
SportsPro PodcastWhy Better Experiences Create Better Data | The New Economics of Fandom Ep.2
Sports organisations have spent years talking about data as the key to growth. But what if most are approaching it the wrong way? In the latest episode of our…
- SportsPro Podcast
From Takeaway to Top Table: How Just Eat became Uefa’s most visible partner and why it’s walking away
In the space of a few short years, Just Eat went from a sports sponsorship newcomer into a major partner for Uefa’s club and international competitions. The…
- SportsPro Podcast
Inside Wrexham’s Rise: Growth, Investment and Global Ambition
Three promotions. A fanbase that's grown from 116,000 to 27.6 million in five years. Wrexham AFC director Sean Harvey sits down with SportsPro's CEO Nick…
- SportsPro Podcast
How do you build an investible disruptor sports property?
In this special live edition of the SportsPro podcast, recorded at SportsPro Investment Summit in London, SportsPro editor Steve McCaskill is joined by Bex…
SportsPro PodcastThe New Economics of Fandom with Genius Sports CEO Mark Locke
For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts…
SportsPro PodcastHow great short-form content is transforming the sports business
Sport’s best content doesn’t happen by accident. Behind every viral clip, every campaign that cuts through, every piece of creative work that moves the needle…
- SportsPro Podcast
"Sport first": F1's Liam Parker on growth, partners and the limits of entertainment
F1 has gone from 13 commercial partners a decade ago to around 33 today, from a paddock that barred drivers from posting on social media to an always-on…
- SportsPro Podcast
What soccer can learn from motorsport as it embraces the AI future
SportsPro speaks to Paceteq chief executive Alexander Bodo to learn how decades of data analytics and AI experience in motorsport can be harnessed by soccer to…
- SportsPro Podcast
What a career in English cricket taught Ed Smith about sports leadership
Former England cricketer and national team selector Ed Smith talks to SportsPro about the changing nature of leadership. He explains how leaders must balance…
- SportsPro Podcast
Katie Sadleir on Glasgow 2026: The reset that could save the Commonwealth Games
The Commonwealth Games have faced one of the most turbulent periods in their history. After Victoria pulled out as host in 2023, uncertainty loomed over the…
- SportsPro Podcast
Bex Smith on the Crux of women's football's ownership problem
Former New Zealand captain Bex Smith spent much of her football career playing in Europe and came away convinced that the structures underpinning the women's…
- SportsPro Podcast
State of the Union: Inside Prem Rugby’s radical plan to attract investment to the English game
Prem Rugby CEO Simon Massie-Taylor talks SportsPro through plans to make league more financially sustainable, grow the audience and take advantage of sport’s…
- SportsPro Podcast
104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever
Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the expanded 2026 edition to having 104 Super Bowls in five to…
- SportsPro Podcast
Inside the ICC Women’s T20 World Cup with tournament director Beth Barrett-Wild
Beth Barrett-Wild has fond memories of the 2017 ICC Women’s World Cup final, which England won on home soil. Nine years later, as the tournament director of…
- SportsPro Podcast
Washington Spirit CEO Kim Stone on the path to profitability in the NWSL
Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang offering the chance…
- SportsPro Podcast
Bundesliga CEO Steffen Merkel on German football's €6bn business
In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merkel, chief…
SportsPro PodcastWhy sports are doubling down on YouTube
With more than 2 billion daily users and 40 billion hours of sports content watched annually, YouTube has become a major destination for sports highlights…
- SportsPro Podcast
Beyond the Buzzwords: What’s actually working in sports tech?
Recorded live during our recent Global SportsTech Report 2026 launch event held at Meta’s London HQ, this special episode hosted by SportsPro's Steve McCaskill…
SportsPro Podcast10 years of Gianni Infantino: Has Fifa changed for good?
10 years ago, FIFA was on its knees following a corruption scandal that rocked the sport. Enter Gianni Infantino, who was elected president of soccer's…
- SportsPro Podcast
Six Nations CEO Tom Harrison on risk, relevance and rugby's future
In one of his first interviews since joining Six Nations Rugby, chief executive Tom Harrison joins Sam Carp and Steve McCaskill on this week's episode for an…
- SportsPro Podcast
The 2026 Winter Olympics are here – but what does the future look like?
With one week to go until the Winter Olympics, the SportsPro Podcast dives into what Milan-Cortina 2026 means for the future of the Games and discusses whether…
- SportsPro Podcast
Who will define the sports business agenda in 2026?
The SportsPro team reveal their ten most influential figures for the year ahead spanning global sport, media, politics and athlete power before locking in a…
- SportsPro Podcast
The SportsPro Christmas Quiz returns!
The SportsPro Podcast signs off for the year with its traditional dose of festive chaos, as Ed Dixon hosts the 2025 SportsPro Christmas Quiz with Josh Sim…
- SportsPro Podcast
“We could sell it out twice”: How the World Darts Championship became a global phenomenon
The SportsPro Podcast returns with Ed Dixon, Steve McCaskill and Sam Carp as they break down darts’ rapid ascent with PDC Chief Executive Matt Porter. From the…
- SportsPro Podcast
Inside Football Manager’s future, F1’s Apple Deal and Sportel Monaco!
The SportsPro Podcast returns with Josh Sim, Steve McCaskill, Ed Dixon and Sam Carp, alongside a drop-in from BlackBook Motorsport’s Cian Brittle. Fresh from…
- SportsPro Podcast
Inside the biggest evolution of Football Manager's history
SportsPro’s Steve McCaskill sits down with Miles Jacobson, the studio director at Sports Interactive, the UK-based video game developer known for Football…
- SportsPro Podcast
Who’s #1? Breaking down SportsPro’s 50 Most Marketable Athletes ranking
The SportsPro Podcast returns with a special guest in the studio, as Ed Dixon, Sam Carp, and Josh Sim are joined by SportsPro’s Director of Key Projects, Mike…
- SportsPro Podcast
Why are US sports leagues making so much money?
The SportsPro Podcast returns with Ed Dixon, Sam Carp, Steve McCaskill and Josh Sim turning their attention to the US. From the NFL’s rising franchise…
SportsPro PodcastWill stadium naming rights ever catch on in Europe?
SportsPro's Head of Editorial Sam Carp explores the evolving business of stadium naming rights with Al Guido, president of the San Francisco 49ers and chairman…
- SportsPro Podcast
Who's winning the AI race in sport?
The SportsPro Podcast goes on the road to London Stadium for SportsPro AI 2025, where Sam Carp, Ed Dixon, Steve McCaskill and Josh Sim take the pulse of a…
- SportsPro Podcast
Is this the END of sports docuseries?
The SportsPro Podcast is back, and this time Ed Dixon, Steve McCaskill and Sam Carp dive into the boom – and possible bust – of sports documentaries. From the…
- SportsPro Podcast
What we’ve learned from the F1 season so far
The SportsPro Podcast returns with a motorsport special as resident expert Cian Brittle breaks down the key narratives shaping the 2025 Formula 1 season. From…
- SportsPro Podcast
Why these investors are spending big on sport
The SportsPro Podcast returns, and this time the team takes a deep dive into SportsPro’s inaugural Investment Summit, held in Central London last month. Ed…
- SportsPro Podcast
The summer of women's sport and a Premier League preview
The SportsPro Podcast is back - and it's back with a fresh new look. As a landmark summer of women’s sport continues, Ed Dixon, Steve McCaskill, Sam Carp and…
- SportsPro Podcast
Impact X: Inside our all-new exhibition of sports marketing excellence
Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in…
- SportsPro Podcast
How did Covid-19 change sport?
The Covid hiatus led to promises of major reforms in the sports industry, but has anything really changed? Five (and a bit) years on from the coronavirus…
- SportsPro Podcast
How IPL teams use data to get ahead on and off the pitch
With the 2025 Indian Premier League (IPL) season in full swing, Subhayu Roy, director of CricViz in India, joins the podcast to lift the lid on how the Ellipse…
- SportsPro Podcast
Where the Olympic movement goes next under IOC president-elect Kirsty Coventry
Zimbabwean Kirsty Coventry is the first woman and first African to be elected as president of the International Olympic Committee in its 130-year history. At…
- SportsPro Podcast
More than a sponsor: How Dove is tackling girls' sports dropout crisis
To mark International Women's Day and shine a light on the barriers facing young girls in sport, SportsPro's Katie Preston and Elena Kouyoufa – co-hosts of the…
- SportsPro Podcast
MLS turns 30 and Cristiano Ronaldo’s new broadcasting gig
One year ahead of the 2026 Fifa World Cup and in what could be Lionel Messi’s final year in the league, the 2025 MLS season is now underway. As the competition…
- SportsPro Podcast
How sustainable infrastructure can transform your sports business
On this special episode recorded for SportsPro’s Impact Week, editorial director Michael Long is joined by Wayne Mumford, sports and leisure director at RSK…
- SportsPro Podcast
Why these are the 20 most exciting sports tech startups in the world today
SportsPro’s annual 20 ideas to invest in now spotlights the most noteworthy sports technology startups in the industry. In this tech special Sam Carp, Ed Dixon…
- SportsPro Podcast
Will Super Bowl LIX be the most watched yet? Plus, how the LA Rams are transforming the NFL stadium experience
As anticipation builds for Super Bowl LIX, Sam Carp, Steve McCaskill and Josh Sim discuss what they’ll be looking out for when the Philadelphia Eagles take on…
- SportsPro Podcast
The Six Nations is here, but does rugby need a commercial rethink?
With the Six Nations back on our screens this weekend, Ed Dixon, Michael Long and Sam Carp sit down to preview the tournament. The trio discuss the rumours…
- SportsPro Podcast
What the return of Donald Trump means for the sports industry
After seeing Donald Trump sworn in for a second term as president of the United States, Sam Carp, Michael Long and Ed Dixon consider what impact his return to…
- SportsPro Podcast
New year, new leagues... Reviewing the TGL's debut and what to expect from Unrivaled
New year, new leagues... Reviewing the TGL's debut and what to expect from Unrivaled There have barely been three weeks of 2025 but several new sports leagues…
SportsPro PodcastTen Influencers 2025: We pick out the industry figures who will define the year in sports
Michael Long, Sam Carp and Ed Dixon kick off 2025 by reviewing SportsPro’s list of Ten Influencers for the year ahead. With representatives from the worlds of…
SportsPro PodcastFor better or worse, SportsPro's annual Christmas quiz is back
Chaos is the order of the day as SportsPro's annual Christmas quiz returns. There's a cameo from quizmaster George Breare as he oversees three rounds of…
SportsPro PodcastIs the Club World Cup more of a real tournament now?
Fifa's Club World Cup has a broadcaster, with DAZN paying $1 billion for the global rights to air the tournament next year. Tom Bassam is joined by SportsPro's…
SportsPro PodcastEp 6: The WSL's plan to become a powerhouse sports property | How to Win
The WSL is already the leading women's domestic league in Europe, but it has bigger goals. Zarah Al-Kudcy joined the organisation from Chelsea as the top two…
SportsPro PodcastThe WTA Tour just increased its revenues by 24% so we spoke to the woman who made it happen
Marina Storti is the CEO of WTA Ventures, the CVC-backed commercial arm of the WTA Tour. She was named as one of SportsPro’s ten influencers for 2024 and it’s…
SportsPro PodcastEp 5: Leading Brighton, the club using data to challenge the big boys of European football | How to Win
Brighton are one of the most-admired football clubs in the business and one of the people who have helped oversee the Seagulls' dramatic rise is CEO Paul…
SportsPro PodcastTV isn’t dead, public service broadcasters still matter and other SportsPro Madrid thoughts
With the dust having settled on a lively week of industry conversation at SportsPro Madrid, here are Tom Bassam and Steve McCaskill’s thoughts on the state of…