Shows / SportsPro Podcast
SportsPro Podcast
Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
Episodes
SportsPro PodcastEp 4: Rebuilding British Cycling with CEO Jon Dutton | How to Win
British Cycling is one of the jewels in the crown of UK Sport but has endured its struggles in recent years, both in terms of governance and commercially. Jon…
SportsPro PodcastHow Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein
In a conversation recorded at SportsPro Madrid, Tom Bassam talks to Guy Laurent-Epstein, Uefa's marketing director, with their wide-ranging conversation…
SportsPro PodcastEp 3: Once the deal is done... growing a $650m business through mergers and acquisitions | How to Win
You've acquired another company, now what? Two Circles has been on a buying spree this year, recently snapping up KORE and Spring Media in a pair of moves that…
SportsPro PodcastThis is how you do sports marketing with social impact
This isn't a podcast, this is a strategy meeting for an early-stage business that wants to has identified sport as a sector to spend its marketing budget in…
SportsPro PodcastEp 2: An insider's guide to executing a tech-enabled strategy to gain a competitive advantage | How to Win
The second episode of our new series on how to win in the business of sport sees the conversation turn to tech. Rachel Jacobson, Infinite Reality's CRO, and…
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The AI-powered reality for Populous and the sports venues of the future
Tom Bassam is joined by a couple of sports venue experts as he sits down with Jonathan Nelson, global head of digital at Populous, and OnePlan founder and CEO…
SportsPro PodcastEp 1: Delivering ROI as an investor with Bruin Capital CEO George Pyne | How to Win
It all starts with a strategy but how do you make sure that plan is being realised to its fullest potential? In How to Win, a new six-part podcast series from…
SportsPro PodcastIntroducing... How to Win
Want to learn from some of the best in the business? Here's something new from SportsPro... How to Win. This new six-part podcast series, in collaboration with…
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Is this new triathlon series showing the way for how to run a challenger sport?
An invitation to the T100 Triathlon World Tour stop-off in Ibiza was a bit too good to turn down, so SportsPro packed its bag and hopped on a plane. From on…
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How the stars of the WSL are protecting themselves amid the reality of professionalisation
While the pay gap between the stars of the WSL and the Premier League remains large, the realities of life as a professional footballer are consistent - a…
SportsPro PodcastWho is the most marketable athlete in the world?
SportsPro’s latest annual 50 Most Marketable Athletes list is out now and, as ever, throws up some fascinating names. Tom Bassam is joined by Sam Carp and Ed…
SportsPro PodcastHow did the NBA get such a good rights deal? Plus, checking in on the NFL's London games with Henry Hodgson
With the new NBA season upon us, Tom Bassam is joined by Josh Sim to talk about the differing trends in the US sports media market compared to Europe. There's…
SportsPro PodcastManchester City v the Premier League was a split decision, right?
Depending on where you get your news (literally), Manchester City’s legal challenge to the Premier League over associated party transactions was highly…
SportsPro PodcastAll the things we don’t know about the Club World Cup and BodyArmor’s plan for sports drink domination
So we know the Club World Cup final will be at MetLife Stadium but otherwise little else about Fifa’s new tournament. To pick holes in the plan, Tom Bassam is…
SportsPro PodcastReasons to be hopeful about the influence of AI
AI: dangerous threat or the technology that will set us free? The truth, of course, is somewhere in between. To discover more Tom Bassam and Steve McCaskill…
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The big questions for the WSL as Nikki Doucet takes over
The FA has handed over control of the Women's Super League to the newly-created Women's Professional Leagues. Now CEO Nikki Doucet is at the helm, Steve…
SportsPro PodcastIf the Champions League’s ‘Swiss system’ is the answer, what’s the question?
Next week sees the first round of the Champions League’s new group stage, but will it work and for who? To answer that question Sam Carp and Ed Dixon join Tom…
SportsPro PodcastWe figured out how to do an NFL Europe division
The NFL is back, the SportsPro staff fantasy draft has taken place and to celebrate StreamTime Sports co-host Chris Stone swaps pods to join Tom Bassam and…
SportsPro PodcastF1: The three biggest storylines of the 2024 season so far
When we need a motorsport expert at SportsPro Towers we turn to BlackkBook's Cian Brittle. The host of the Mics Out podcast joins Tom Bassam to reveal the…
SportsPro PodcastWhy can't Chelsea find a shirt sponsor? Plus, we hear from Paralympics president Andrew Parsons
Football fans love a clean kit with minimal branding but the C-suite, very much, do not. Despite what looks like an experienced team of sports executives…
SportsPro PodcastPredicting the Premier League... why Man City's charges won't stick and Everton are a mess
The Premier League is SO back. Here to talk about it are SportsPro's Tom Bassam and Ed Dixon as they cover the most-pressing off-field issues ahead of the…
SportsPro PodcastHow LiveScore Group is elevating women in sports business
What are companies doing to drive positive change and promote more 'badass' women in the sports business industry? LiveScore Group's general counsel and board…
SportsPro PodcastUSOPC happy with IOC's Salt Lake conditions, Paralympics update, the role of Atos and touring Eurosport's studio | The Olympic Briefing Ep 4
Steve McCaskill takes over the baton for the final leg of the Olympic Briefing as we hear from USOPC CEO Sarah Hirshland, IPC president Andrew Parsons and…
SportsPro PodcastIs DAZN now Europe’s biggest football broadcaster? Plus, how Team USA funds its gold rush
DAZN now has a slice of domestic football rights in four of Europe’s ‘big five’ leagues so SportsPro deputy editor Ed Dixon joins Tom Bassam to discuss the…
SportsPro PodcastNoah Lyles wants his own shoe | The Olympic Briefing Ep 3
Noah Lyles won the tightest 100m men's final ever with SportsPro's Sam Carp watching on at the Stade de France. We hear what the fastest man in the world wants…
SportsPro PodcastHow Snoop Dogg became an unlikely star at Paris 2024 | The Olympic Briefing Ep 2
Sam Carp has been criss-crossing across Paris to bring us his second Olympic Briefing. In this episode, he gets the inside track on how Coca-Cola is trying to…
SportsPro PodcastMichael Johnson's plan to put athletics on the fast track to big business
As four-time gold medallist Michael Johnson knows very well, athletics is one of - if not the - biggest ticket events at the Olympic Games. Ahead of the start…
SportsPro PodcastWas the soggy opening ceremony better for athletes than fans? - The Olympic Briefing Ep 1
Sam Carp has arrived in Paris after an Olympic opening ceremony that flirted with controversy, but thankfully saw no major security issues arise. In the first…
SportsPro PodcastWhat if tennis wasn't in the Olympics?
The eyes of the sporting world are turning to Paris as the Olympics gets underway with Friday's opening ceremony. Tom Bassam is joined by SportsPro features…
SportsPro PodcastEuro 2024 review: Was it good? What did we learn? And were our predictions correct?
All the tears have now dried after Euro 2024 so it's time to unpick the last month's events in Germany. Tom Bassam is joined by SportsPro features editor, Sam…
SportsPro PodcastWho were the big winners of the year so far? We handed out some awards
Now we're through Q1 and Q2, it's about time to recognise the sports industry's outstanding performers in first half of 2024. SportsPro Podcast host Tom Bassam…
SportsPro PodcastJim Ratcliffe 'the disruptor' at Manchester United, $2bn for Fifa+, AI at Wimbledon and leading change at Dizplai
These are changing times at Manchester United with new minority owner Jim Ratcliffe undertaking a root and branch overhaul of the club. Tom Bassam, Steve…
SportsPro PodcastSuccessfully managing the work-life balance | NEW ERA
How do top female leaders juggle professional success and a personal life? Kate Miller, the ECB's chief communications and diversity officer, addresses the…
SportsPro PodcastTaking Roc Nation international
This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In…
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The Euro 2024 most marketable XI
A Hungarian striker primed to sell you power drills, a German defender-cum TV star and a keeper with his own partnerships web page, this is SportsPro’s…
SportsPro PodcastA 'football ramble' and other things with Stak's Luke Moore
The Football Ramble is an 'OG' sports podcast in the UK and Luke Moore has seen it grow from a hobby into the centrepiece of a successful, independent…
SportsPro PodcastWhat next for Hellmann's and Jack Grealish? Will Hisense regret sponsoring VAR? All the big Euro 2024 questions answered
Euro 2024 is here, so to answer all the serious (and less serious) commercial questions ahead of the tournament, SportsPro Podcast host Tom Bassam is joined by…
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AI in the sports industry... best practices in groundbreaking technology
The advent of artificial intelligence is the biggest tech innovation since the dawn of the Internet. The sports industry, much like the rest of society, is…
SportsPro PodcastInterviewing Ice Cube... 'It's time to take the Big3 to the next level'
Ice Cube is many things: a rapper, a film star, producer and more recently - with the Big3 - a sports mogul. The 'fireball' 3x3 basketball league that Cube…
SportsPro PodcastKatrina Adams has been championing diversity, equity, and inclusion for a long time
A trailblazer in the tennis world, Katrina Adams has consistently championed gender equality, diversity, and inclusion throughout her career. Firstly as a…
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Why PWHL fever in Ottawa offers a blueprint for sporting success
A packed out TD Place full of young Ottawa fans have come to watch their team try to make the playoffs and SportsPro's Tom Bassam was lucky to have one of the…
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We went to the Beyond Rally Forum and here's what we learned
Few sports properties in the world are embracing sustainability like the World Rally Championship. Co-hosting the Beyond Rally Forum, the most recent event in…
- SportsPro Podcast
Afcon, Amapiano and TikTok: How culture and digital media is taking African soccer to the world
The year started with an Africa Cup of Nations that broke all manner of records and cut through globally unlike any tournament before. Now, with major players…
SportsPro PodcastECB CEO Richard Gould on why the time is right to privatise The Hundred and the state of play in English cricket
Richard Gould, CEO of the ECB, comes into the SportsPro Podcast studio to give his view from the top on the health of English cricket. Speaking exclusively to…
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WNBA preseason, 3x3 events and Olympic history... why Edmonton is putting women's basketball at the heart of its hosting strategy
Edmonton's history as a hotbed for women's basketball dates back more than a century with the all-conquering Edmonton Grads. Now with Fiba 3x3 events and the…
SportsPro PodcastWhy women make the sports industry better
SportsPro's Katie Preston talks to Gemma Woor, a member of this year's NEW ERA class and a senior client director at the MKTG agency, about being a female in…
SportsPro PodcastWhy running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet
The Women's Super League is under new management and top of the org chart is former Nike executive Nikki Doucet. Speaking to Sam Carp at SportsPro Live 2024…
SportsPro PodcastThe winners and losers from the Premier League's new 'squad cost' rules
Last week Premier League ushered out the PSR era and in the dawn of 'squad cost' regulations - meaning the amount clubs can spend on players will be index…
SportsPro PodcastThe Masters arrives with golf stuck in a holding pattern
Jon Rahm arrives at Augusta not only as defending champion but also as a member of a different tour to 12 months ago. Tom Bassam is joined by SportsPro…
SportsPro PodcastMotoGP changes gear as Liberty makes €4.2bn move
The owners of F1, Liberty Media, will now control the two biggest global motorsport properties after agreeing to pay €3.5bn for 86% of MotoGP's commercial…
SportsPro PodcastIPL 2024... can anything stop the big business of Indian cricket?
The opening day of the 2024 IPL season brought in 590m video views for JioCinema, showing nothing moves the needle in sports like Indian's Twenty20 franchise…
SportsPro PodcastDoes Fubo CEO David Gandler have a point about the 'streaming cartel'? Answers from on the floor at SportsPro NYC
Amid a very publicly announced antitrust lawsuit, FuboTV CEO David Gandler has described the new streaming service from ESPN, Fox and Warner Bros Discovery as…
SportsPro PodcastNWSL commissioner Jessica Berman... new season, new teams, growing interest
The NWSL is back for the 2024 season with an expanded 14 franchises, a new raft of TV deals and growing interest from fans, as well as investors. Here, NWSL…
SportsPro PodcastDarts is arrowing up on the Luke Littler wave so we spoke to PDC CEO Matt Porter
4.8 million people tuned in to watch the 2023/24 World Darts Championship final between Luke Littler and Luke Humphries across Sky Sports' channels - a record…
SportsPro PodcastWhat does allyship truly mean?
In this special NEW ERA podcast, SportsPro's Katie Preston, Yin Khoo and Jatila Blake discuss the true meaning of allyship and the importance of active support…
SportsPro PodcastF1 2024 season preview: The big off-track storylines
Formula One returns this weekend with the Bahrain Grand Prix and, to mark the start of the new season, BlackBook Motorsport writer Cian Brittle joins the pod…
SportsPro PodcastGreen Football Weekend and the challenges of sustainability in soccer
The second-ever Green Football Weekend was held earlier in February to encourage fans to adopt a more sustainable approach to following their teams. Pledgeball…
SportsPro PodcastThe secrets of making a successful sports documentary
Series five of Drive to Survive was watched for 90.2m hours in the first half of last year - one of Netflix's biggest hits. Box to Box, the creator of the…
SportsPro PodcastThese are 2024's 20 ideas to invest in now
SportsPro has published its fifth annual class of sports technology startups worth investing your attention in. To mark the occasion, technology editor Steve…
SportsPro PodcastMeet the man entrusted to spend PIF money on making Saudi Arabia a global sports powerhouse
Danny Townsend, the recently installed CEO of SRJ Sports Investments, has a fun job. Counting the PIF as its sole shareholder, SRJ (pronounced 'surge') has…