Taking Roc Nation international
This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In an in-depth interview with Tom Bassam, Yormark explains how he left the US with a suitcase five years ago before going on to create a global sports agency with the likes of Vinicius Junior and Siya Kolisi on its books.
Talking points:
How Roc Nation signs and serves modern athletes
Yormark's view on the changing landscape of athlete marketing
Reflections on five years of Roc Nation Sports International
The vision for Vinicius Junior
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.