How great short-form content is transforming the sports business
Sport’s best content doesn’t happen by accident.
Behind every viral clip, every campaign that cuts through, every piece of creative work that moves the needle commercially, there's a person, a team, and a strategy. But rarely does that person, team or strategy get the recognition or coverage they deserve.
SportsPro and Greenfly’s recently launched Short-Form Showcase is designed to fill that void by amplifying the talent and teams behind the best short-form content being produced across the global sports industry.
Unveiled in July, the Showcase recognises the human craft, creativity and…
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