Why Aryna Sabalenka is the world’s most marketable athlete of 2026
Who are the most marketable athletes in the world? Which sports stars are hot property right now? And who has already reached their commercial ceiling?
In this special edition of the SportsPro Podcast, Michael Long and Katie Preston join Sam Carp to unpack the 17th annual list of the world’s 50 Most Marketable Athletes, powered by NorthStar Solutions Group.
On the back of 12 months that included the Milan Cortina Winter Olympics and a Fifa World Cup, the trio run through the top ten before picking out the biggest storylines from this year’s ranking.
And as the concept of athlete marketability…
The skinny
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