The New Economics of Fandom with Genius Sports CEO Mark Locke
For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change?
In this episode, SportsPro CEO Nick Meacham sits down with Mark Locke, CEO of Genius Sports, to explore how leagues, teams and technology companies are adapting to a new era of fan monetisation.
Locke discusses Genius Sports' evolution from its betting roots into a global technology business, the company's acquisition of Legend, the growing role of AI and data ownership, and why he believes the next generation of sports…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.