Why Better Experiences Create Better Data | The New Economics of Fandom Ep.2
Sports organisations have spent years talking about data as the key to growth. But what if most are approaching it the wrong way?
In the latest episode of our New Economics of Fandom miniseries, Chris Stone and Nick Meacham are joined by UEFA Chief of Marketing and Digital, CMDO, Roman Putsch to explore how one of the world's leading sports properties approaches fan engagement, first-party data and commercial growth.
Putsch explains why UEFA views data as "crude oil, not gold", how the organisation measures audience quality rather than simply audience size, and why creating value for fans…
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