What Mbappe’s shock On deal says about the future of athlete endorsement
Kylian Mbappe stunned soccer last week by announcing that he was ending his 20-year partnership with Nike to become the face of Swiss sportswear brand On’s move into the sport.
This week, Steve McCaskill dials in from New York to join Sam Carp to unpack why the France and Real Madrid star made the switch, how the reported equity component could benefit both sides and what this deal says about the trajectory of On and Nike.
They also consider whether On, a premium brand whose growth story has been built around product innovation, can recreate the success it has seen in running in a sport that…
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