Shows / Wisdom by WESA
Wisdom by WESA
The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!
Episodes
Wisdom by WESAFrom Product to In Store Experience
Need practical ideas for making your own stores more engaging, personal, and memorable? Shantelle Girard, Founder & CEO of Rancher Hat Bar, joins us to share…
- Wisdom by WESA
Turning Trade Show Traffic Into Real Results
A great-looking booth is nice but what actually gets people to stop, engage and ultimately become customers? Timothy Calder, Director of Event Marketing at…
Wisdom by WESAInfluencer Marketing, Can it Help You?
Influencer marketing can be a powerful tool for retailers but finding the right creator, setting expectations, negotiating deliverables, and measuring results…
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Rebuilding a Western Legacy
What does it really take to rebuild a heritage brand and keep it relevant for the next generation of horsemen and women? Adam Trenk, CEO of Genuine Billy Cook…
Wisdom by WESARunning a Successful Tack Shop without Online Sales
Aiken Saddlery owner Amy Hebert joins Glenn on the WESA Retail Roundup to share how a long-established Aiken, South Carolina feed and tack business is stepping…
- Wisdom by WESA
From the Outback to WESA
What happens when Australian country style meets the American Western market? Vanessa Challacombe of Little Spurs & Co. joins us to talk kids’ Western wear…
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Dressing the West
What does a classic Western man actually look like? Larry Bitterman of Frontier by Lawrence Scott has spent decades answering that question. From his years on…
Wisdom by WESADealing with Sales Reps Effectively
This episode features Sarah Wieand, a sales representative at Shires Equestrian with over a decade of industry experience, to discuss "Dealing with Sales Reps…
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Built to Sell
We're joined by Clifford Hand, co-owner of Recherché Furnishings, to talk about turning everyday materials into products customers connect with, unique selling…
Wisdom by WESAFinancial Strategies Every Store Needs to Grow
Stop guessing your way through growth and start scaling with confidence! Join retail financial expert Christyne Gray, Founder of She Profits Now, for an…
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A Bit of Innovation
English and Western may ride differently, but great horsemanship speaks the same language. Tom Hall, Founder of EXCELIS Performance Systems and Equine…
Wisdom by WESARetail Roundup: Retail on the Road
What happens when you take your store directly to the customer? Wendy Winn shares how mobile retail, educational clinics, and personalized saddle fitting have…
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176: A Craft that Can’t be Automated
Every Montana Silversmiths buckle tells a story and every buckle passes through 26 sets of hands before it reaches its new owner. Montana Silversmiths’ CEO…
Wisdom by WESARetail Roundup: Get Started in Private Label
Manufacturing consultant Jen Hegeman explores the essentials of white-label and private-label product development, providing actionable advice for brands…
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From Ranch Roots to Retail Loyalty
For more than 40 years, Schaefer Outfitter has represented the grit, values, and traditions of the American West. What started with a need for better gear for…
Wisdom by WESAThe Opportunity in the Dover Crash
Glenn sits down with Rose from Equus Now and Mary from Kerrits to unpack what the Dover Saddlery closures really mean for the equestrian retail industry. They…
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174: How Hamley’s Turned Retail into an Experience
From attending WESA as a buyer to building a multi-experience western destination, Hamley’s Western Store proves that retail can be immersive, profitable, and…
Wisdom by WESAWhere the Eyeballs Are
What actually makes shoppers stop scrolling, watch, and walk into a store? On this episode of Retail Roundup, we sit down with WESA videographer Chris Johnston…
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Built for Retail
As Twisted X prepares to unveil major company news, we sit down to talk innovation, retailer relationships, and why the brand continues to double down on…
Wisdom by WESAAI for Retailers
AI can not be ignored in any aspect of business. Jamie Samples of Yellow Barn Media shares how retailers should be using AI in their operations. WESA Retail…
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172: The Art Behind Peyote Bird
How do you turn global artisan relationships into a standout retail experience? Amanda Alexander shares how Peyote Bird blends storytelling, sourcing, and…
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Inside Wei's Western Wear
From a single family store to a multi-location retail powerhouse, Nathan shares how Wei’s Western Wear blends tradition with modern marketing. We dive into…
Wisdom by WESAWhy Mental Health Matters in Equine Retail
This session explores how mental health shows up in-store and shares practical, approachable ways retailers can better support their teams and customers while…
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The Fringe Effect
From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling…
Wisdom by WESAJuggling Life and Running a Retail Business
Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she…
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Kirbe Schnoor on Media, Partnerships & Building a Western Brand
From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this…
Wisdom by WESABig Brand Case Studies, Small Retail Takeaways
Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results…
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Reinventing the Saddle
From 3D-printed saddle trees to lightweight, waterproof synthetic materials, Abetta Saddles is redefining what modern riders expect from their tack. In this…
Wisdom by WESAHow In-Store Displays Drive Sales
We speak with One Source retail display expert Bill Bizeau about how smart in‑store displays—from boot and hat racks to end caps and corrugated fixtures—can…
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167: The Making of a Lasting Retail Brand
From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the…
Wisdom by WESARetail Sales Training and Upselling Ethically
Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to…
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166: From Crown to Community Manager
What happens when a rodeo ambassador steps behind the brand curtain? In this episode, we sit down with Kaelanne Quinonez of Corral Boots to talk about the leap…
Wisdom by WESANew Product Highlights from WESA January 2026
In this post WESA Trade Show episode Glenn highlights some of the new companies and products that he came across in Dallas. Listen in on these seven short…
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A Family’s Legacy in Crafting Western Heritage
For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers…
Wisdom by WESAInventory Management Software
In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack…
Wisdom by WESAWhat Smart Buyers Are Doing Differently in 2026
2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026…
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Re-release: Best of Wisdom by WESA 2025
In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA…
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How Terry Larson Built a Retail Powerhouse
For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas…
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Celebrating 30 Years of Cowboy Hardware
We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares…
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Blending Craftsmanship and Modern Western Style
Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building…
Wisdom by WESARetail Roundup: Writing an Effective Survey
Today we focus on customer surveys. What works, what doesn’t. What types of questions should we be asking and how long should they be? Martha Brooke from…
Wisdom by WESARetail Roundup: Why Retailers Need to Think Like Content Creators in 2026
Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can…
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Ferrell Brand’s Stand Against Shortcuts
In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men’s…
Wisdom by WESARetail Roundup: Fire Up Your Marketing
We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to…
Wisdom by WESARetail Roundup: Merchandising Tips for Small Retailers
Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA…
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Publishing, Partnerships, and the Future of Equine Media with John Lunn
In this episode of Wisdom by WESA, we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville…
Wisdom by WESARetail Roundup: Navigating the Complexities of Bookkeeping for Small Businesses
In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial…
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The Young Founder’s Journey of Vaquero Outdoors
At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas…
Wisdom by WESARetail Roundup: How to use Visuals that Connect for Retail Success
We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with…
- Wisdom by WESA
Claire Porter’s Artistic Evolution
Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a…
Wisdom by WESARetail Roundup: Easy Video Ideas for Busy Retailers
Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off…
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WESA’s Most Innovative Product Award Winner
Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through…
Wisdom by WESARetail Roundup: Loans for Small Business - Why, How and When
Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has…
Wisdom by WESANew Companies and Products at the August WESA
August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in.... Guests and Links…
Wisdom by WESARetail Roundup: How to Merchandise Your Store, Tips That Work
Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years…
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The Art and Business of Hats with J Marc Bailey and Cole Bailey
In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional…
Wisdom by WESARetail Roundup: In Store Sales and Getting to Most from Your WESA Booth
In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get…
Wisdom by WESARetail Roundup: Email Marketing for Retailers and Manufacturers
This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will…
Wisdom by WESARetail Roundup: August WESA Forecast: Colors, Styles, and What Customers Will Crave
Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking…
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How Kultured Rider Is Inspiring Confidence in the Show Ring and Beyond
What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured…