176: A Craft that Can’t be Automated
Every Montana Silversmiths buckle tells a story and every buckle passes through 26 sets of hands before it reaches its new owner. Montana Silversmiths’ CEO, Jade Opfer, joins us to talk about preserving craftsmanship in an AI-driven world, the people behind the products, and why a brand rooted in the American West continues to resonate far beyond it.
Links:
Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Jade Opfer, CEO Montana Silversmiths - Website | Instagram | Facebook | Pinterest | Youtube
The skinny
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