Shows / Wisdom by WESA
Wisdom by WESA
The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!
Episodes
Wisdom by WESARetail Roundup - Importance of Inventory Management
In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory…
Wisdom by WESARetail Roundup: Shipping Smarter, Not Harder
Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore…
- Wisdom by WESA
The Secrets Behind Cowboy Hat Shaping with Glenn Orms
Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping. Hosts: Jennifer…
Wisdom by WESASmart Incentives to Inspire and Retain Your Retail Team
Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll…
Wisdom by WESAThe Importance of SEO for Any Company
Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and…
- Wisdom by WESA
How VEXIL is Redefining Western Lifestyle Retail
VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s…
Wisdom by WESARetail Roundup: How Independent Retail Wins in 2025
In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins…
Wisdom by WESAImportance of Human Resources to a Small Business
Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good…
- Wisdom by WESA
The Story Behind the Bed Stu Footwear Brand
Jason Wiese describes Bed Stu’s long term commitment to producing and marketing leather footwear and accessories with environmental consciousness in mind…
Wisdom by WESARetail Roundup: SOPs Made Simple
We explore the best practices of the written SOP for small businesses with Neil Potter of Improving Your Small Business. Why are SOPs important, how do you…
- Wisdom by WESA
Welcome To The Cold Cactus Boutique
From closing a small retail space to recently opening a much larger store, Tara Roberts shares the evolution of her brand, her insights on retail, and what’s…
Wisdom by WESAFinding and Working with Sponsored Riders
Gabrielle Fournier from Arion Sellier France joins us to talk about working with Sponsored Riders. What works, what doesn’t? We go into detail on today’s…
Wisdom by WESATop Social Media Mistakes Retailers/Brands Make and How to Fix Them
We’re joined by Nicole Nava James of Zona Girl Nava, a boutique brand expert and social media manager, to break down the most common social media mistakes…
- Wisdom by WESA
PRCA's Paul Woody shares Western Industry Insights on Marketing, Media and Modern Rodeo
An inspiring conversation with PRCA Chief Marketing Officer Paul Woody as he discusses how the PRCA is expanding rodeo’s reach, embracing digital innovation…
Wisdom by WESARetail Roundup - Limited Editions as a Retail Tool
Jennifer Anderson shares how LovLeathers uses limited edition pieces to spark demand, sell out collections, and build a loyal following. From drop strategies…
Wisdom by WESAWhat Sales Reps/ Manufacturers Wish Retailers Knew
Join us for a special Retail Roundup conversation with Lorinda Van Newkirk! Learn how to build stronger, more successful relationships with sales reps from…
- Wisdom by WESA
Introducing WESA President Michael Anderson
Recently elected WESA president Michael Anderson Chats About His Role Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella Guest: WESA president Michael…
- Wisdom by WESA
Revisit: Learning Lessons about Entrepreneurship from Lucky Chuck and Gypsy Soule Founder Lorinda Van Newkirk
Lorinda Van Newkirk talks about building western fashion brands and businesses. Listen In... Guests and Links Episode 105: Hosts: Mike Donnell, Kacee…
- Wisdom by WESA
Spotlight on the French/West/Vaughn (FWV) and Baker Bonner Alliance
What the alliance of marketing powerhouses FWV and Baker Bonner means for the Western industry. Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella…
Wisdom by WESAThe Path to Purchase
Join us for this Retail Roundup, where we’ll explore the Path to Purchase—breaking down how online and offline experiences work together to influence customer…
- Wisdom by WESA
A Closer Look at Front Porch Label
Lisa Stubblefield talks about the history and future of her business and her brand. Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella Guest: Lisa…
- Wisdom by WESA
A peek inside Power Hat Company and its Power Project
Power Hat Company’s founder Brandi Voth, began mentoring survivors of human trafficking in 2017. She quickly realized the need for businesses to create…
Wisdom by WESARetail Roundup: Building a Western Brand from Scotland to the World
Join us for a special Retail Roundup session featuring Natalie Zindani and Jessica Ross, the founders of Badcowgirl Co., a rising Western fashion brand based…
- Wisdom by WESA
How Cowboy Collectibles Created a Horsehair Jewelry Business
How a Made in Montana company built a horsehair jewelry and accessory business border-to-border, coast to coast and across the ocean. Wisdom by WESA Episode…
Wisdom by WESADoug Naylor, Wrangler’s National Director of Key Western Accounts
Doug Naylor joined Wrangler 24 years ago right out of college and has progressed up the ladder to his current position as Director of Key Western Accounts. He…
Wisdom by WESARetail Roundup: The Boot Retailer’s Playbook
Join us for "The Boot Retailer’s Playbook", a live interview with Jeremiah Craig, the western boots influencer and country singer. Whether you're a buyer…
- Wisdom by WESA
Introducing Cuttin Up Show Blankets
Jennifer Palmer, founder of Cutting Up Show Blankets chats about this new product concept. Listen in... Wisdom by WESA Episode 141: Hosts: Mike Donnell, Kacee…
Wisdom by WESAKelly’s Market Opens New Dallas Market Center Space
Kelly Grindinger talks about the history of Kelly’s Market and the opening of a new Dallas Market Center showroom. Wisdom by WESA Episode 139: Hosts: Mike…
Wisdom by WESARetail Roundup: Insights from Retail 101: Foundational Strategies for Small Retail Success
Join Nicole Leinbach Hoffmann, Founder of RetailMinded.com and author of Retail 101, for an essential session tailored to small retailers. Discover practical…
Wisdom by WESATecovas Takes Aim at Retail
Tecovas VP of Sales Monte Nelson discusses the brand’s approach to an expanded retail presence. Wisdom by WESA Episode 139: Hosts: Mike Donnell, Kacee…
Wisdom by WESAHat Harness: A new way to travel with your hats
Hat Harness co-founders Tonia Lonigro and Daniel Kasidi tell the story of how she created a new way to travel with hats. Wisdom by WESA Episode 138: Hosts…
Wisdom by WESARetail Roundup: Transform Complaints into Collaboration: Insights from Joshua Routh
Discover how to transform daily complaints into positive collaboration in the latest WESA Retail Roundup. Joshua Routh, an engaging speaker and former…
Wisdom by WESARetail Roundup: Unlocking Retail Growth at the Holidays and Beyond
Join us for an exciting Retail Roundup Live Interview with Western Fashion Content Creator, Morgan Nicole Zipperlen! Discover how to elevate your brand through…
Wisdom by WESARetail Roundup: Working with Influencers & Collaborations with Boutiques
Known for her stylish content and collaborations with iconic brands like Wrangler, Shaley Ham has become a major influencer shaping trends in Western fashion…
- Wisdom by WESA
A Startup Western Brand in the UK
Natalie Zindani and Jessica Ross tell their story about starting a women’s western brand in Scotland. Wisdom by WESA Episode 137: Hosts: Mike Donnell, Kacee…
Wisdom by WESARetail Roundup: Up-sell, cross-sell and just make their day.
Join esteemed international speaker, author, and business strategist Barbara Wold in this engaging webinar as she delivers invaluable insights into Up-selling…
Wisdom by WESARetail Roundup: Current Trends and Retail Insights
We are joined by Ashley Alderson, founder of The Boutique Hub and a champion for small businesses, is an entrepreneur and speaker dedicated to empowering…
Wisdom by WESAThe Buckaroo Hatters Story
Mike Moore, founder of Buckaroo Hatters talks about his multi-faceted hat business. Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella Guest…
Wisdom by WESARetail Roundup: Exceptional Sales
Annie Meehan is an expert speaker who transforms achievement from good to great by teaching audiences to eliminate excuses and take actionable steps toward…
Wisdom by WESAThe Red Dirt Hat Story
A look of how the Red Dirt Hat brand has grown in less than a decade. Listen in... Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella Guest…
Wisdom by WESARetail Roundup: Innovative Tack Trends & In-Store Strategies with Breanna Brown
Join us for an exciting webinar featuring Breanna Brown, a renowned barrel race trainer and influencer. Discover the latest tack innovations and must-haves for…
Wisdom by WESARetail Roundup: Stand Out and Race Past Your Competition with Expert Positioning
Join us as speaker and business consultant, Debbie Allen, shares her insights about how to Stand Out and Race Past Your Competition with Expert Positioning…
Wisdom by WESAAn Inside Look at LovLeathers
Jennifer Anderson describes her lifelong love affair with leather and the scope of her second career. Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia…
Wisdom by WESARetail Roundup: Mastering Multi-Generational Customers: Insights from Barbara Wold
Join esteemed international speaker, author, and business strategist Barbara Wold in this engaging webinar as she delivers invaluable insights into…
Wisdom by WESASmarty Rodeo Adds Retail
Smarty Rodeo, known for roping practice equipment adds a retail store to its operation Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella Guest…
Wisdom by WESACrafting Western Elegance with Founder of Kelly Herd Jewelry
Jewelry designer and businessman Kelly Herd talks about his equestrian jewelry company. Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella…
Wisdom by WESAMeet Hailey Nelson and Western & Co
Western & Co founder Hailey Nelson chats about the founding of her western fashion company and the viral leather jacket. Hosts: Mike Donnell,Kacee Willbanks…
Wisdom by WESANavigating Tradition and Innovation with Dorfman Milano
Kaci Myers, Director of Design, on Dorfman Milano's legacy, style, and innovation. Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella Guest: Kaci…
Wisdom by WESAThe American Paint Horse Association is also a Major Retailer
Desiree Mills discusses the international scope of the APHA and its upcoming three-pronged retail business. Listen in... Hosts:Mike Donnell,Kacee Willbanks…
Wisdom by WESAThe Rise of SpurWest
SpurWest Trading Co. founder Kipp Smith shares the story of the energetic SpurWest brand. Listen in... Guests and Links Episode 128: Hosts: Mike Donnell, Kacee…
Wisdom by WESAMichael Baca's Trailblazing Success in the Western Industry
WESA Board Member and Sales Representative for Justin Brands pays another visit to Wisdom by WESA. Listen in... Guests and Links Episode 127: Hosts: Mike…
Wisdom by WESAPlanet Cowboy Eyes Further Expansion Through Western Retailers
Jaylin Raymer talks about her transition from singer - songwriter to high fashion western wear entrepreneur spearheading Planet Cowboy’s growth. Listen in…
Wisdom by WESAThe 45 Year History of Saddle Right Pads
The tested science behind Saddle Right pads accounts for the brand’s success spanning more than four decades. Listen in... Guests and Links Episode 125: Hosts…
Wisdom by WESAIntroducing Burned Brims
Elizabeth Brady found hat burning to be a therapeutic activity aiding in her recovery from traumatic brain injury, leading to the birth of a successful…
Wisdom by WESAMost Innovative Product Award winner: Blue Ribbon Buckle Founder, Wendy Ozburn
Following 8 years in the Air Force, Wendy Ozburn turned her talents to producing creative buckles. Guests and Links Episode 123: Hosts: Mike Donnell, Kacee…
Wisdom by WESABill Shackelford Salesperson of the Year, Bill Hippel
Bill Hippel recounts his five decades in the western wear sales industry. Guests and Links Episode 122: Hosts: Mike Donnell, Kacee Willbanks Colletti, and…
Wisdom by WESAAustin Accent’s 30 Year Success Story
Tracy Halling Discusses Austin Accent’s Decades Long Focus on Accessories. Listen in... Guests and Links Episode 121: Hosts: Mike Donnell, Kacee Willbanks…
Wisdom by WESAClint Orms' Rodeo Roots and Crafting Legacy
Clint Orms shares his story from rodeo beginnings to leading the thriving Clint Orms Engraving today. Tune in to hear Clint share the captivating story of his…
- Wisdom by WESA
Jerry Beagley’s Influence on the Rodeo and Rodeo Tack Industries
Jerry Beagley discusses how his rodeo life and tack business have been intertwined since college and his induction into the Pro Rodeo Hall of Fame. Listen…
- Wisdom by WESA
The History of Tucker Saddles and Plans for a New Line
Darrell Nephew recounts the history of Tucker Saddles and shares plans for a new line and an award honoring founder Steve Tucker. Listen in... Guests and Links…